Skincare routines and skin care products are very personal to every individual. What has also evolved as a very important factor in the buying decision are the ingredients used in skin care products. Today, there is a visible shift toward investing in products that boldly and genuinely say natural on the label.
EARTH & AROMA founded by Harsha Jain, is one such Bangalore-based skincare brand, with “natural” at its core.
What sets EARTH & AROMA apart and makes it truly remarkable? Well, firstly the brand uses only naturally derived, science-backed ingredients. There is a “strictly no artificial fragrances” mandate in the lab and the production floor.
How does this benefit a client? All the essential OILS come fresh from the farms, plus the brand consciously makes every product in small batches. This means every client gets freshly minted fragrance-free, skincare assurance. All resulting in skin care of the highest standards.
“We believe in preserving the authenticity of our ingredients, allowing their genuine, raw scents to shine through and their beneficial properties to be retained.” Shares Harsha.
Today EARTH & AROMA offers access to an all-season skin care regimen portfolio, which has undergone rigorous testing at every stage of development, which means no irritable aftereffects.
Take your pick from – Cleansing and invigorating charcoal, coffee, and detox body scrub. Not to be missed are the Fizzy Bath Bombs infused with soothing lavender, eucalyptus, and peppermint oils for a spa-like experience. Skin Cleansers are composed of pure essential oils and plant extracts to suit all skin types. Pick up, Hand creams, Foot creams, Peppermint & Natural Lip Balm, Lip Scrubs, and also Body Cleansers. Super concentrated Lotion Bars full of moisturizing goodness! All are inviting and tempting enough to get one to indulge in a blissful self-care experience.
From an enterprise that used no fragrance, since Harsha herself was asthmatic and wanted no artificial fragrances that could trigger symptoms, to transforming into a coveted brand that is genuinely caring for the body – EARTH AND AROMA has come a long way. The message is – to say goodbye to chemical-filled products and lifestyles and start a fresh new way of life – Pure and Clean!
Staying genuinely committed to purity and the essence of the brand…
EARTH & AROMA has built up its reputation over the years, on the foundation of the purity of the natural essential oils it uses and the wonderful results that they have created for all its valued clients. Having served more than 300 clients out of which there are many repeat clients too, the brand is now focusing on translating this goodwill into growth, by tapping innovation and launching new products in the skincare category.
Harsha smartly leverages the reach of social media to keep her target audience engaged and she also uses the Swiggy Mini Store – https://earth-and-aroma.mini.store/ to connect and expedite orders. Attending a good number of women’s networking events and also doing a lot of offline PR events in Bangalore, has paid off for Harsha and the brand as well.
The ultimate aim of course for EARTH & AROMA is to be the preferred brand in the skincare category by continuing to curate skin care products with pure essential oils and creating a growing awareness among people about the true essence of skin care.
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