Some brands begin with a business plan. Others begin with a feeling. For Merge Design, it started with a quiet…

“Style is a way of saying who you are without having to speak –“ Rachel Zoe Kidswear Segment- An industry…
As consumers are shifting to greener choices in fashion and lifestyle, there is still a…
In the beauty industry, skincare is often considered both an art and a science. With…
Studio RHOE was established in 2020 during the COVID-19 pandemic—a time when the fashion industry…

In the world of jewellery, discovering the perfect piece often feels like unearthing a hidden treasure. Avaa, founded by Farnaz…
Amidst the COVID pandemic, those in dire need of assistance were undoubtedly the small artisans,…
Art is like flowing water. It can adapt to anything that the artist imagines. A…
Lalhlupuii (Mahlui) Ralte spent her childhood in different villages of Mizoram as her father was…

Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024 Edition Founded by…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…
Indian fashion today is no longer just about trends and seasons. It is about identity,…
The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much…
The Indian fashion industry is undergoing a meaningful transformation. Consumers are steadily moving away from…
The fashion industry today is evolving at an unprecedented pace, with consumers seeking clothing that…

Scented candles have always been a staple for creating a warm and…
In a world where cakes are not just desserts, but expressions of…
In the vibrant and ever-evolving world of event decoration, trends may shift,…
Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024 Edition Founded by…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…
Indian fashion today is no longer just about trends and seasons. It is about identity,…
The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much…
The Indian fashion industry is undergoing a meaningful transformation. Consumers are steadily moving away from…
The fashion industry today is evolving at an unprecedented pace, with consumers seeking clothing that…

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