Founded in 2016, Ethnic Elements was created with a vision of celebrating India’s rich textile traditions while making handcrafted ethnic…

Nutrizoe is a Mumbai-based women's nourishment company that offers solutions to pregnancy issues, fertility problems, period cramps, and postpartum recovery.…
The will to change things is a powerful driving force. It has the power to…
Along with her mother, Falguni Nayar, Adwaita built Nykaa's beauty ecommerce business from scratch in…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…

The year is 2016. Bhavana has just landed in Sweden to build a corporate career. Little did she know that…
The Turning Point is a series of short articles that focuses on the moment when…
India’s traditional crafts have long been admired for their intricacy, cultural value, and timeless appeal.…
In the midst of the challenging era shaped by the COVID-19 pandemic, narratives of resilience…

In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

Fashion often reflects much more than changing trends. The most meaningful brands…
In today's world, where mass-produced items fill the market, handmade art stands…
Started in 2018, VedaOils started selling oils not just for attaining profit…
In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

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