Some brands begin with a business plan. Others begin with a feeling. For Merge Design, it started with a quiet…

Co-founded by Sonakshi Sinha and Srishti Raai, SOEZI is a beauty brand offering press-on nails. In a conversation with HerStory’s…
India’s fashion industry is undergoing a meaningful transformation. Amidst the rush of fast fashion and…
Skincare routines and skin care products are very personal to every individual. What has also…
In the world of fashion, where trends come and go like the changing seasons, one…

In 2019, Preety Maggo started Magic of Memories, making keepsake jewellery from breast milk, hair, parts of the umbilical cord,…
The Indian fashion industry is a vibrant and creative space, deeply rooted in tradition while…
The founders of SKINDULGE – Ruchi & Viraaj both suffer from skin issues. Viraaj has…
Sekyo offers a range of smartwatches with GPS and location-based tracking, which help parents know…

Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024 Edition Founded by…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…
Indian fashion today is no longer just about trends and seasons. It is about identity,…
The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much…
The Indian fashion industry is undergoing a meaningful transformation. Consumers are steadily moving away from…
The fashion industry today is evolving at an unprecedented pace, with consumers seeking clothing that…

Look up the most recent statistics on a country's youthful workforce, and…
Sarees, an intrinsic part of Indian tradition, weave stories of culture and…
In today's fast-paced world where fashion trends change rapidly, bags have become…
Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024 Edition Founded by…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…
Indian fashion today is no longer just about trends and seasons. It is about identity,…
The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much…
The Indian fashion industry is undergoing a meaningful transformation. Consumers are steadily moving away from…
The fashion industry today is evolving at an unprecedented pace, with consumers seeking clothing that…

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