In the realm of makeup and brand endorsements aimed at promoting self-care, the story of SHYR BEAUTY, founded by Varshikha Srivastava, is a tale of unwavering passion and self-discovery.
Varshikha’s fascination with makeup began in her early years, thanks to her talented makeup artist mother. As a young child, she willingly served as her mother’s canvas for creative experiments. By the time she reached the age of ten, Varshikha was completely captivated by the world of makeup and its artistry. Her favorite pastime involved exploring new products and enjoying the process of experimenting with various looks.
As her teenage years approached, Varshikha actively honed her skills through YouTube tutorials, and this journey of self-discovery became a guiding force in her life. Her deep connection with makeup was also rooted in her 12-year journey as a Kathak dancer, where makeup and transformative rituals played a significant role in boosting her confidence.
However, upon entering college, Varshikha’s father’s aspirations led her down a different path – preparing for a career in civil services. Despite her hesitation, she reluctantly put her makeup dreams on hold. The journey into civil services was demanding, resulting in immense pressure and mental health challenges. During these challenging times, Varshikha once again rediscovered the soothing and therapeutic effects of her makeup routine, which became her sanctuary, offering solace during anxious moments.
After enduring two grueling years, Varshikha came to recognize that her chosen path was detrimental to her well-being. With immense determination and courage, she made the bold choice to embark on her entrepreneurial journey with SHYR BEAUTY. Today, Varshikha’s story serves as a testament to the fact that taking the less-traveled path can lead to genuine happiness and self-discovery.
Get ready for a makeup adventure!
At SHYR BEAUTY, VARSHIKHA has used her extensive knowledge and experience with top-tier makeup brands to create her own makeup line, aptly named SHYR BEAUTY.
This new line features a range of liquid lipsticks that has captured the attention of beauty enthusiasts. The Matte for You collection boasts a velvety matte formula with vibrant pigments. It not only offers long-lasting wear but is also transfer-proof. What’s even better is that it’s a vegan and cruelty-free product. Packed with skin-loving ingredients such as evening primrose oil, macadamia nut oil, caffeine, marula oil, and more, it’s a true testament to Varshikha’s commitment to your skin’s well-being.
What makes this space particularly fascinating is its focus on providing the tools to experiment, push boundaries, and break free from the constraints of conventional makeup. Moreover, affordability is at the core of the brand’s vision, ensuring that high-quality makeup doesn’t have to come with a premium price tag.
Embracing Diversity in the era of social media
Shyr Beauty breaks the mold in a world of make-up dominated by influencer-driven ventures. It’s more than just a typical space for makeup and personal care—it aims to evolve into a trusted source, introducing innovative products not found elsewhere.
At its core, Shyr Beauty believes in makeup that transcends gender boundaries. The brand continuously asks a critical question: Can makeup truly empower authentic self-expression? The answer is a resounding “yes.” Because it’s not just about products; it’s a celebration of individuality and offering a platform for everyone to express their unique identities.
As an inaugural offer the brand invites you to use code LYFY20 and get 20% off on your first order.
Click https://instagram.com/shyrbeauty?igshid=OGQ5ZDc2ODk2ZA== to explore more makeup facets and if you are a brand owner interested in collaboration you can always connect.
To Know more visit:
Website: https://www.shrybeauty.com
Youtube: https://www.youtube.com/@shyrsupport
Facebook: https://www.facebook.com/profile.php?id=100092536333168
Pinterest: https://pin.it/5Y1bw7r
Linkedin: https://www.linkedin.com/company/93250969/admin/feed/posts/
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/
