There is a different level of contentment and love we feel when receiving and giving gifts to our loved ones. It’s a feeling like no other. Gifting brings people closer, promotes bonding, and helps us connect with each other on a deeper level. No wonder, many of us deliberate over our choice of gifts before buying one.
Here comes a brand that strives to make the gifting process much simpler and sweeter for everyone. Launched on 23rd July 2019 by Gunjan Malhotra, Lemonade is India’s premium Luxe stationery and gift store where you can find personalized gifting essentials at an affordable price range. Moreover, here you get free gift wrapping on all orders and free personalized note cards.
Lemonade is equipped with a robust team that takes care of the design, vendor management, procurement, and manufacturing. Gunjan says “Soon we’ll be launching an express shipping category wherein we will have at least 40% of our catalogue moving to another two working days.” The brand is keen to launch a same-day delivery service so that people can access personalized products slightly faster.
Lemonade’s journey from the beginning
Much before Lemonade came into existence, Gunjan was working as a manager at another company where she came across a diverse range of categories including home accessories, fashion bags, sunglasses, licensed merchandise products and so on. She was appalled to see how people were restricted to the knowledge of personalized and branding essentials. Moreover, when it came to gift customization, customers weren’t left with much choice. Even buying printed textured ribbons from the market would be an expensive affair as they had no other option but to buy a thousand-meter ribbon and prices would be around 5000-6000.
Gunjan identified this void in the market and decided to do something about it. Thus Lemonade was born, stemming from the principle of “Lesser quantity, lesser unit, still personalized, still helping them elevate their solution”. The focus wasn’t to overcapitalize, but to grow slowly and steadily with the launch of new products on its website every Friday. Gunjan wanted her brand to cover end-to-end gifting and Lemonade is doing just that.
Create unique memories with Lemonade’s personalized gifts
Lemonade offers a wide variety of personalized gifts that cater to corporates as well as individuals. The brand strives to make your everyday life a little better in terms of design and aesthetics, and the kind of quality print you get here is unmatched anywhere else in the country. Lemonade’s keen attention to detail, personalized design, and packaging set it apart from others.
The Mumbai-based startup has spread its wings beyond India with several international collaborations such as an epic fantasy movie called Green Knight. Lemonade is the official merchandise sponsor PAN India for that film, taking orders to promote the movie. Its products are shipped to around 200 countries. Besides collaborating with international brands, it has worked with Westin Hotels, Novotel, PVR, Godrej, Lakme, Bharat Petroleum, and also collaborated with Lakme across 24 airports in the country.
Moreover, Lemonade helps other small businesses to grow with end-to-end solutions as it capitalizes on branding products that are of superior quality, and budget-friendly, but not easily available elsewhere. This eventually boosts their brand in terms of branding, packaging, etc.
Another lesser-known fact about Lemonade is its selfless work for the welfare of animals. Besides sheltering a couple of animals in the office, the Lemonade website facilitates donations to the Catrina Foundation through its website.
What lies ahead
Lemonade has already created a lasting impact with its beautifully customized gifts, pretty packaging, note cards, and impeccable service. When asked about future plans, Gunjan says “The plan is to increase Lemonade’s catalogue and also increase production a little bit more, since our current production timeline is slightly longer for our industry.” Gunjan is hopeful she would have an impressive website and an enhanced capacity to handle bulk orders that often come within a day’s notice.
To know more visit – https://instagram.com/lemonade.india?igshid=MTI1ZDU5ODQ3Yw==
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