Nazaqaat, a budding startup founded by Kathakali Chattopadhyay, is making waves in the world of jewellery and home decor.
Launched just two years ago on June 1, 2022, this brand has swiftly gained recognition for its unique handmade products and customer-centric approach.
The Unique Offering:
At Nazaqaat, the focus is on offering handmade jewellery and home decor items that reflect the rich cultural heritage of Santiniketan.
From intricately crafted polymer clay jewellery to brass wire creations, each piece is a testament to the brand’s commitment to quality and authenticity.
Moreover, Nazaqaat provides a personalized touch with customizations and impeccable customer service, ensuring every customer finds something they love.
Overcoming Challenges:
Like any startup, Nazaqaat has faced its share of challenges. From learning the ropes of entrepreneurship to navigating familial expectations, Kathakali’s journey has been a constant learning curve.
However, fueled by her passion for jewellery and unwavering determination, she has overcome every obstacle.
With an initial investment of INR 50,000 and the support of her family, Kathakali embarked on this entrepreneurial journey at the age of 25, driven by her desire to create something of her own.
Strategies for Growth:
Despite the initial struggles, Nazaqaat has seen steady growth, serving over 4,000 customers both online and offline.
The brand’s success can be attributed to its strategic initiatives, including participation in exhibitions and street carnivals, which have helped expand its customer base.
Additionally, the recent launch of the brand’s website is poised to further accelerate its growth trajectory, providing customers with a seamless shopping experience.
Looking Ahead:
In the next five years, Kathakali envisions Nazaqaat as a household name, with physical stores in Kolkata and an expanded online presence.
Her mission is not just to sell jewellery but to empower individuals through self-expression and confidence.
With a commitment to quality, authenticity, and customer satisfaction, Nazaqaat is well-positioned to carve a niche for itself in the competitive world of fashion and lifestyle.
Nazaqaat’s journey is a testament to the power of passion and perseverance in the face of adversity.
From humble beginnings to aspirations of global recognition, Kathakali’s startup embodies the spirit of entrepreneurship and creativity.
As the brand continues to grow and evolve, it remains steadfast in its mission to inspire and empower individuals through its exquisite handmade creations.
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