The creative passion within an individual cannot be kept dormant for long. Kriti Singh the founder of the unique bridal jewelry brand THE TASSEL STORY, is a shining testament to this truth.
Kriti, armed with an MBA, initially found herself navigating corporate corridors in Pune. But deep down she craved for something beyond boardrooms. Dissatisfied with the monotony, she decided to turn to her true calling – crafts and painting.
Back in Raipur, her hometown, Kriti discovered a captivating world of handmade marvels on social media. This sparked an idea to create exquisite bridal tassel accessories and jewelry, and THE TASSEL STORY was born. Astonishingly, the sheer beauty and impeccable finish of her creations saw orders flowing in from the very first week itself. Specializing in crafting unique floral-centric tassel jewelry saw the brand evolve swiftly.
With the city unacquainted with such craftsmanship, Kriti was prompted to spin engaging tales to market her creations, and at the same face the challenges of imitation and underappreciation of the handmade craftsmanship. But despite all this, Kriti continues to infuse more love and artistry into her craft, sharing the creative essence of Raipur with the world.
When the hallmark is uniqueness, the brand becomes a trendsetter by itself
Kriti started out by creating a single earring set and later added bracelets to the portfolio. Today the brand has transitioned from small to large orders and eventually embraced mass production.
What makes THE TASSEL STORY so exciting is that it doesn’t follow trends instead it creates its own. A recent case in point is Kriti’s latest hit, The Tropical Range, which went viral and also led to exciting collaborations with influencers.
THE TASSEL STORY offers a delightful collection of truly unique and sometimes quirky handcrafted products that spark conversations, for special occasions like Haldi, Mehendi, Sangeet, Engagement, and the grand Wedding Day.
The Dulhania Set steals the spotlight with the word “Dulhania” adorning a mirror or a plain surface, encircled by sea shells and floral arrangements. For those dreaming of a floral fantasy, the Dreamy Floral Set is a dream come true, featuring a maangtika, earrings, necklace, hath phools, and a waistbelt. Dive into the tropical vibes with the Sea Shell Tropical Set, or go vibrant with the Multicolored Mirror Sets, including a maangtika, earrings, necklace, and bangles. The Floral Kaleeras, boasting white and yellow roses intertwined with pearls, are a sought-after choice.
For those with a taste for eclectic ethnic earrings, the IRRA collection offers a variety to complement casual outfits. But that’s not all – there’s a matching Maang Tika and Earrings Set, Panchi Earrings, Tassel Anklets, Chokers, Thread Bangles, and more to explore.
What adds an extra dash of excitement to THE TASSEL STORY is Kriti’s customization magic. Whether it’s color, shape, finish, or budget, Kriti crafts personalized pieces tailored to the customer’s needs and the occasion. It’s not just jewelry; it’s a curated experience at THE TASSEL STORY!
When you make the client feel special the brand flourishes!
From a start-up in 2019, just about making its way in the competitive business space,
THE TASSEL STORY has today proudly served over 4,000+ customers across India. Overcoming post-COVID challenges, Kriti has pushed herself and her team hard, to deliver remarkable growth results for the brand and create a space that truly offers a delightful choice for brides.
“In our journey, we’ve poured our heart into prioritizing the bridal experience. It’s all about making each bride’s day not only beautiful but profoundly memorable. We infuse an exquisite touch of uniqueness to set every bride apart on her special day, creating moments that resonate and linger,” shared Kriti,
Click here https://www.instagram.com/the.tassel.story?igsh=OGQ5ZDc2ODk2ZA== to know more
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/
