Nothing genuinely gleams and sparkles like success, especially when the story involves a young entrepreneur. ZITARA, born from the vision of 23-year-old Kanak Agarwal armed with nothing but a graduation thesis and a modest seed capital from her father, unfolds as a truly captivating and inspiring journey.
While studying architecture, Kanak realized that drafting, drawing structures, and modelling were not her passions. Instead, she had a strong inclination for jewellery design. Right after graduation, amidst preparing for her CAT exams, Kanak took a leap of faith and entered the world of jewellery with ZITARA – offering handcrafted sterling silver gemstone jewellery.
The enterprise gained a much-needed impetus from an exhibition in Jaipur, where ZITARA made its public debut, and the response was nothing short of amazing. Another exhibition in February further boosted the brand. Kanak’s confidence soared as she felt she had genuinely found her calling, and the brand made its Instagram debut on February 25, 2021.
In July 2021, Kanak had to leave for Ahmedabad for her MBA. The brand faced the daunting inquiry of who would now manage and grow the business. Enter Anita Garg, Kanak’s mother, who navigated this challenging transition smartly and took the brand to the next level of growth. No wonder, the ZITARA story is more than just about jewellery; it’s about passion, family, and close friends who cheered Kanak on, turning precious dreams into a scintillating reality.
The delicate fusion of traditional jewellery design merged with contemporary trends, crafted by master craftsmen for both women and men
At ZITARA, every 925-hallmark silver piece, seamlessly blending with twinkling, flawless gemstones, is a masterpiece from Jaipur. The anti-tarnish and water-resistant properties of these creations, plus their unique designs, ensure they stay perpetually stylish.
Indulge in the regal allure of the Rani Bracelets and Earrings. Experience the ethereal beauty of the Miorah Bracelets, Earrings, and Choker Necklace. Make a bold statement with the enchanting Amethyst and Moonstone Ring. Embrace a bohemian vibe with the Feather Hoops and Necklace.
Delight in the allure of the Zircon Candy Necklace or the tranquil beauty of Turquoise Hoops. Add a pop of colour with the Enamel Hamsa Hoops, or own the calming presence of the Lotus Locket. The Opal Drop Necklace adds a touch of mystique, while the Eternity Bands symbolize an everlasting bond of love. Capture the celestial charm with the Zircon Moon and Sun Necklace or opt for contemporary chic with the Hydro Gemstone Sets. Each piece within this collection weaves a story of sophistication and tells a story of timeless beauty.
The collection also extends its appeal to men with a range of classic silver dog tags and rings, offering a subtle yet striking accent to their style.
Making growth a matter of intelligent clientele customer engagement and fresh product design
Celebrating over 3000 fulfilled orders, ZITARA has become a go-to jewellery brand, trusted by customers across India and beyond. The brand’s success is rooted in a dedication to keeping things exciting – regularly unveiling fresh collections to keep customers engaged and delighted.
Despite challenges like tough market competition, hefty promotional costs, and the substantial investments needed for long-term success, ZITARA has navigated these hurdles with grace. Sure, there have been bumps along the way, like the occasional rejection of Cash on Delivery (COD) orders, but ZITARA has learned and grown from these experiences.
The brand takes pride in being more than a label and what makes it stand out is its dedication to delivering not just jewellery but an entire experience.
In the fast-evolving branded silver jewellery vertical, ZITARA has not only endured but flourished, earning its place as a highly regarded and trusted brand in India.
Click on https://www.instagram.com/zitara._?igshid=OGQ5ZDc2ODk2ZA%3D%3D to check out the captivating designs
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