Established a century ago by the enterprising textile visionary Shree Brijpal Das Ji, PANAYA SAREES stands as a custodian of an age-old and artistic heritage. Currently operating under the esteemed Kamalya Textiles umbrella, the fourth generation under the PANAYA label ensures the preservation and continuation of Banaras’ storied silk saree weaving tradition.
As the world struggled to come to terms with the COVID halt, PANAYA SAREES faced a challenge of revival. It involved breathing life into dormant pit rooms, weathering the toll of closure, and resuming production and marketing activities. The journey, although recent, now echoes with resilience and a strong commitment to tradition.
In a world where machines are taking over, the art of crafting sarees is also feeling the impact. Many weavers are shifting to faster production methods like power looms, with some even relocating to places like Surat in Gujarat. However, PANAYA SAREES faces this challenge with its team of weavers, who have been part of the brand for three generations. They work with 70-80 years old designs, focusing on bringing these classic patterns back to life.
With an in-house design team, PANAYA SAREES endeavors to create exclusive designs. However, the battle against imitation remains a constant struggle. Despite these challenges, for PANAYA SAREES the journey is all about weaving stories and embodying the enduring elegance that transcends the fleeting nature of trends.
When the fascinating interplay of rich silk, precious metal, and the artist’s imagination meet, a PANAYA saree is born
From a confluence of intricate patterns, a rich palette of colors, natural fabric, and styling, there has emerged a repository of handwoven masterpieces.
The Handwoven Cutwork Katan Silk Saree, adorned with a mesmerizing Jaal design in gold Zari and a rich Aachal, is a splendid testament to Banaras’ enduring legacy. A true embodiment of tradition, the Handwoven Kadwa Katan Silk Saree boasts a captivating Aangoori design and multi-color heavy meena work. Elevating craftsmanship to new heights, the Handwoven Brocade Katan Silk Saree features an enchanting geometrical design with intricate gold zari work, showcasing the brand’s unwavering commitment to timeless artistry.
Indulge in elegance with the Georgette Silk Bandhani masterpiece, showcasing a stunning Jaal design in gold zari and intricate multi-color Bandhani work. The Georgette Khaddi Silk, adorned with a captivating Floral Jaal design enhanced with Hand Brush Paint, seamlessly blends tradition with contemporary allure.
Experience the allure of the Tissue Jangla Handwoven Saree, a nod to the brand’s heritage with its exquisite Gold Zari and Heritage Jangla Design. The Handwoven Rangkat Katan Silk Saree unfolds a mesmerizing flower pattern in silver and gold zari, presenting a multi-color Rangkat design with a rich border and aachal.
PANAYA SAREES goes beyond sarees, offering Georgette Khaddi Pure Silk Dupattas, Katan Pure Silk Dupattas, and Tissue Dupattas, each an exquisite accessory that complements and enriches the brand’s diverse collection.
Weaving a growth story that cherishes the beauty of tradition
PANAYA SAREES operates within the vibrant cultural tapestry that is Banaras, a city from which its production hub and showroom function. Apart from serving local customers, the brand concurrently markets its elegant offerings to prestigious corporates, who own Pan-India fashion outlets.
Banaras being a city that draws tourists from across the globe and within India, PANAYA SAREES offers a convenient and strategic intersection of buying options consisting of retail, wholesale, and secure e-commerce, to amplify the brand’s reach.
With a vision of exponential growth, PANAYA SAREES recognizes the enduring allure of Banarasi sarees, especially during crucial life occasions like weddings, anniversaries, and more, and it caters expertly to the discerning preferences of Non-Resident Indians (NRIs) residing abroad, by bringing the timeless elegance of Banarasi sarees right to where they are.
In the face of contemporary fast fashion, PANAYA SAREES stands resilient, weaving stories into each intricately crafted saree. The brand remains a custodian of grace, committed to celebrating the heritage so delicately hand-woven into every garment.
Visit their website www.thepanaya.com for a more visual feel.
You can also follow them on Instagram https://instagram.com/panayasareesigshid=OGQ5ZDc2ODk2ZA== for regular updates on their new collection.
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/
