The Turning Point is a series of short articles that focusses on…


Along with her mother, Falguni Nayar, Adwaita built Nykaa's beauty ecommerce business…
Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024…
Fashion isn't merely a fun and frivolous indulgence of a select few.…
The world of fashion accessories is evolving — moving away from mass-produced…
In the unpredictable journey of life, some unplanned adventures turn out to…
In recent years, the art of customization in gifting has significantly grown,…
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