Where there is creativity and the will to follow a passion, things come together to create a beautiful success story. The story of SWATHI NANDA SAREES unfolds on similar lines. Founded by Swathi Nanda the brand’s journey is as unique as the handcrafted sarees it creates.
Swathi an IT engineer by profession saw her life transition from the corporate world into a world of familial responsibilities after her marriage and having a child. The long hours in IT became too much, and she quit her job. But to her quitting her IT job made her financially dependent, a situation she was not comfortable with. But instead of just feeling uncomfortable, she decided to turn things around.
That’s when her love for sarees came into play. Instead of just being creative with design, Swathi smartly decided to blend different fabrics and traditional weaving art, to create the beautiful world of SWATHI NANDA SAREE.
Swathi dreams big – she doesn’t just want a brand; she wants a cool space for women to feel financially independent, just like her. Her brand sources fabrics directly from the weavers and also help women tailors to earn a living in the process.
Discover the enticing allure and timeless simplicity of handcrafted sarees
At SWATHI NANDA SAREES, each piece tells an exceptional story, meticulously handcrafted with love. Each saree is a blend of tradition and contemporary style, where craftsmanship meets practicality, creating a timeless elegance for the modern woman.
Swathi, the founder, takes pride in simplicity with a unique twist. Her sarees cater to a demographic that appreciates both elegance and practicality—ideal for working women, those heading to the office, and even CEOs. The allure lies in the simplicity of design, primarily using cotton and silk cotton fabrics.
Swathi’s canvas predominantly features the rich textures of Ikkat and the intricate allure of Kalamkari fabrics. Available in fabulous color combinations and print expressions, these sarees are all about sophistication, style and translate into pieces for those who believe in making a statement with sarees.
Indulge in the allure of a Green Chanderi Cotton Saree, adorned with natural dyes and a silk-cotton Kalamkari pallu, and border patchwork. Elevate your style with the Mustard Yellow and Black Cotton Designer Kalamkari Saree, or opt for the refined charm of a Brown Cotton Designer Saree featuring natural dyed cotton Kalamkari appliqué work.
Envelop yourself in the timeless elegance of the Pink and Purple Pochampally Ikkat Designer Saree or make a statement with the Mint Green and Red Ikkat Saree. Embrace the artistic flair of the Pink Jutenet Ikkat Designer Cotton Saree or bask in the understated sophistication of the Moss Green Tussar Saree.
Explore a myriad of choices curated to make every woman feel as if she possesses a cherished masterpiece, a treasured piece that exudes confidence and elevates her aesthetic. These handcrafted sarees are more than just garments; they are an expression of individuality and timeless beauty.
Growing one beautiful fold at a time
In just eight months since its inception, SWATHI NANDA SAREES, has witnessed a surge in inquiries. The brand has successfully captured the attention of saree enthusiasts, building a growing clientele that recognizes the intrinsic worth and quality of the available sarees. From all corners of India, clients have become devoted fans of the brand’s exquisite and unique designs.
Swathi’s ambitions extend beyond the current offerings and as the brand evolves, she visualizes creating a vibrant space where women play pivotal roles, with one unit dedicated to designing these exquisite sarees and another focused on bringing these creations to life. The desire to diversify into other varieties of sarees too is a brand aspiration.
Yet, there’s a deeper narrative at play here – one of empowerment and resilience. Swathi’s brand isn’t just about fabric; it’s about offering a beacon of hope to women, reminding them that every fold of a saree is a testament to their strength. SWATHI NANDA SAREES becomes more than a fashion statement; it’s a canvas where stories of comeback and triumph are woven with every intricate pattern.
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