There is something deeply personal about products that are made by hand, with intention and care. In a world full of mass production, Soaps N Moree stands as a quiet return to authenticity, where every ingredient, texture, and detail feels thoughtfully chosen.
Founded by Rutuja Kasbe, the brand reflects a journey that began not with a business plan, but with curiosity, creativity, and an unexpected wave of love from customers.
From Psychology To Purposeful Creation
Rutuja Kasbe, an industrial psychologist and graphologist by qualification, did not initially set out to build a skincare brand. Her professional journey began in training and development within an organization. However, the pandemic became a turning point.
Choosing to step away from her job, she first ventured into entrepreneurship with a security services company. But her creative instincts led her somewhere entirely different.
What started as a hobby in 2021, learning soap making through certification, quickly transformed into something much larger. Within a day of sharing her handmade soaps with friends and neighbors, orders began pouring in. What seemed temporary turned consistent, expanding beyond Mumbai to cities like Pune, Kolkata, and Kerala.
This organic demand shaped the foundation of Soaps N Moree, turning a personal passion into a growing brand.
Handcrafted Products With A Personal Touch
Soaps N Moree offers a complete range of bath and body products, all handcrafted and rooted in natural ingredients. The collection includes soaps, shampoos, face washes, body washes, bath salts, bath bombs, and whipped soaps.
Each product is made using essential oils, dried herbs, vitamin E oil, or jojoba oil, ensuring skin-friendly formulations that are gentle and free from harmful chemicals like parabens and SLS.
What truly sets the brand apart is its thoughtful customization. From embedding names inside soaps to including hidden elements within products, the brand transforms everyday skincare into a personal and memorable experience.
A standout moment in this journey was fulfilling a large order of 200 bath bombs for a school, where each bath bomb revealed letters and numbers, turning bath time into a learning experience for children. This ability to blend creativity with functionality defines the brand’s unique positioning.
Scaling A Passion Into A Nationwide Vision
Like many startups, the journey came with its challenges. Packaging was one of the earliest hurdles, especially since the brand was not initially envisioned as a business. Marketing also required gradual learning and adaptation.
Today, Soaps N Moree has served over 1000 customers and continues to grow steadily. The brand is already available on Amazon and is expanding its presence across multiple e commerce platforms while strengthening its digital identity through its own website.
Rutuja’s approach remains grounded in honesty and consistency. Staying true to natural formulations and delivering on promises has been central to building customer trust.
Looking ahead, the vision is ambitious yet clear. The brand aims to establish itself among the top handmade bath and body companies in India, launch its own retail outlet, and expand to multiple locations across the country within the next five years.
At its core, Soaps N Moree is not just about skincare. It is about creating meaningful, natural, and luxurious experiences that people can trust and return to.
To know more visit- https://www.instagram.com/soapa_holicss
To read more startup stories visit- https://herstartupstory.in/