Step into the circle of Anu Pellakuru, the trending fashion maven who stitched her success story with flair and fortitude. At the age of 20, armed with just one maggam, one machine, an iron box, and modest working capital, Anu laid the foundation for a sartorial empire that defied norms.
Anu’s fashion journey, which began with resistance, saw her traverse through academia, from NIFT to mass communications studies, until she embraced the real runway – experience. A strategic drop-out and a clandestine internship later, she embarked on her entrepreneurial venture, fueled by her brother’s pivotal support.
From dazzling exhibitions in Dubai to stealing the spotlight at Hyderabad’s premier Exhibition, Anu’s creations spoke volumes, catapulting her into the fashion limelight. The tale took a decisive turn with the inception of Talasha, a multi-designer haven nestled in the misty lanes of Jubilee Hills.
Now, under the prestigious banner of ANU PELLAKURU, Anu envisions a sartorial revolution where style is a sensory experience. In fashion, less isn’t just more – it’s everything. Distilling diverse influences into captivating outfits, the brand seamlessly blends subtle sophistication with bold statements. It’s where the understated meets the extraordinary.
A collection, crafted by Inspiration… to tantalize the imagination
The allure continues with a red chinon chiffon open gathered Gown, embellished with exquisite hand embroidery. Classic black georgette Gowns steal the spotlight, boasting pearl and salli embroidery. Meanwhile, a yellow muslin silk tie & dye Gown, featuring intricate hand embroidery using gotapathi and pearl, takes center stage with puff sleeves and a gathered flare.
For the unconventional, an off-white linen Silk Jumpsuit intricately embroidered with resham and zardozi offers a contemporary silhouette. Zari Kota Salli adds a touch of glamour to the blinged yoke with applique detailing on the sleeves, and a micro-pleated flared Jumpsuit completes the ensemble.
The collection extends to Anarkali Suits in Chanderi silk, where a mustard yellow body with resham, zardozi, and mirror work steals the show. An organza sea green raw silk Anarkali, adorned with exquisite zardozi embroidery and an uneven organza flare, exudes timeless charm.
Shararas take on a new dimension with a lilac modal silk crop top featuring paisley design in zardozi and pearl embroidery. Paired with an organza shrug and satin chiffon Sharara pants, this ensemble epitomizes grace.
Completing the collection are soft silk royal blue and off-white low-crotched flowy Palazzos, and an array of elegant Kurta Sets that redefine sophistication and style.
The latest collection showcases an impressive level of versatility, making it ideal for a wide range of events and occasions. Each design in their collection is thoughtfully made to ensure maximum adaptability, allowing you to effortlessly express your style no matter the event.
Cutting-edge designs, Innovation and Sustainable Practices – the growth mantra
The ever-evolving fashion brand ANU PELLAKURU, led by its trailblazing founder Anu, is making waves globally. Embracing fashionistas from all corners of the world through a chic online platform, the brand is not just a purveyor of style, instead with its fashion influence extending beyond borders.
With bevy of glamorous movie stars, social media influencers and the mover and shakers of India Inc and politics flaunting the designs, ANU PELLAKURU has benchmarked over 10,000 glam-packed orders. Thanks to its fabulous presence on social media, a seamless online shopping set up and collaborations with the hottest stores in multiple cities, it’s become a fashion force.
Looking ahead, Anu dreams of turning ANU PELLAKURU into a global phenomenon, by creating sustainable, cutting-edge designs, that demonstrate an unwavering commitment to Mother Earth. Stay glam, stay ethical, stay ANU PELLAKURU!
Click https://www.instagram.com/anupellakuruofficial?igsh=MWJiZWZldGcybnBpOQ%3D%3D to stock up your wardrobe with some stunning and cool outfits.
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