The journey into motherhood is a profound transformation for any woman. For Saumya, who holds an MBA from the prestigious Indian Institutes of Management (IIM) and an engineering degree from the esteemed National Institutes of Technology (NIT), this transformative moment made her leave her high-flying corporate journey behind and try her hands at entrepreneurship.
Her journey began with deliberate and meticulous reading of baby care product labels, a seemingly simple act that unveiled a troubling truth.
Beneath the veneer of trusted baby products lay a troubling reality – a plethora of chemicals that posed potential risks to a child’s health. Even more disheartening was the revelation that brands marketing themselves as “Natural” were, in reality, far from it, concealing chemical ingredients as “plant-based” or using natural extracts on top of chemicals to claim “Natural”.
Driven by her maternal instincts to look for safer alternatives, she researched quite a bit to stumble upon a treasure trove of ancient Indian recipes that have stood the test of centuries and herbs that are now finding recognition in recent scientific literature. That is how she stumbled upon Soapnut or how we Indians like to call in Reetha or Areetha.
My line of thinking was simplistic. If chemicals have come with the Industrial Revolution, then what did we do before that? it is not that we didn’t know how to take care of our babies and home before these factories came up and started marketing substandard products to us, Says Saumya.
Products born from a rich Indian heritage, traditional ingredients, and time-tested remedies
“As Indians, we have traditional herbal knowledge that have been tried, tested, improved and passed down through generations. These ingredients and formulations hold the promise of natural and holistic care, free from the harmful chemicals found in conventional baby care products”, Asserts Saumya
THE INDI MUMS is on a significant journey to create a globally renowned Indian brand specializing in personal care for babies and children. Adding to the excitement in the Indian context, Saumya has tapped into the abundant reservoir of ancient Indian healing and hygiene wisdom. The product formulation hinges on the use of genuine herbs sourced from tribal farmers in Karnataka, meticulously crafted in a chemical-free setting to preserve their innate goodness.
Drawing some more from India’s wealth of time-tested remedies, Saumya has resourcefully crafted a range of self-care products enriched with Soapnut, locally known as Reetha. Soapnut, a treasure from ancient times, possesses a wealth of benefits including antibacterial and antifungal properties, hypoallergenic qualities, and a natural pH balance. These attributes work in unison to form a protective shield against germs and bacteria, setting the stage for healthier, safer care for little ones.
THE INDI MUMS introduced an initial lineup consisting of four essential products, all thoughtfully designed for the hygiene and well-being of babies.
Baby Laundry Detergent: Specifically formulated to be gentle on your baby’s clothes, ensuring their delicate skin is not exposed to harsh chemicals.
Baby Bottle and Toy Cleaner: A versatile solution designed to clean baby bottles and toys, ensuring they are free from harmful residues.
Floor Cleaner: A household floor cleaner suitable for homes with babies and pets, maintaining a clean and safe environment.
Handwash for Kids: A gentle handwash tailored for babies, toddlers, and kids, promoting good hygiene practices from an early age.
Handwash for Kids: A gentle handwash tailored for babies, toddlers, and kids, promoting good hygiene practices from an early age.
Baby Shampoo: A gentle and effective shampoo that keeps your baby’s hair clean and healthy.
Baby Body Wash: A mild and nurturing body wash to cleanse and care for your baby’s delicate skin.
Baby Bottom Wash: This innovative product fills a crucial gap in baby care, offering a specialized wash for the diaper area, ensuring cleanliness and comfort.
Creating a conscious and safe consumption pattern encouraged through building strong awareness
At THE INDI MUMS, the enduring objective is to empower individuals, particularly new mothers, with the knowledge to make judicious decisions when it comes to choosing products for their children—products that meet the highest standards of quality and safety.
THE INDI MUMS pro-actively advocates a win-win scenario where it seeks to involve tribal farmers in sustainable herb cultivation, not only ensuring their income stability but also preserving their invaluable traditional wisdom. This approach promotes eco-friendly farming practices, curbing chemical pollution. Consequently, the brand will be able to craft top-tier, chemical-free baby and child care products.
We wish to bring some of those lost herbs and knowledge back to the mainstream and connect the poorest Tribal farmers of India to the market and customers directly”, Asserted Saumya.
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