Tangerine Luxury, founded by Tanya Bhatia, has revolutionized the Indian market by introducing a unique platform dedicated to buying and selling pre-loved luxury goods. Launched 18 months ago, this innovative startup is making waves as India’s first entrupy-verified company, ensuring that all listed products are 100% authentic. Leveraging advanced technology and a commitment to sustainability, Tangerine Luxury is setting new standards in the luxury resale market.
The brand’s niche lies in offering discerning consumers access to genuine luxury items at significant discounts, thereby democratizing luxury while reducing environmental impact. Tangerine Luxury not only meets the demand for authenticity and quality but also addresses growing consumer preferences for sustainable shopping practices.
Authenticity and Sustainability
Tangerine Luxury distinguishes itself in the competitive marketplace with its robust authentication process and commitment to sustainability. The company The company utilises an AI based machine to verify the authenticity of luxury items through image analysis, a process known as entrupy verification. This ensures that only genuine products from high-end brands like Louis Vuitton and Gucci are featured on their platform. Tanya Bhatia emphasizes that anyone attempting to sell counterfeit items is fined and blacklisted, maintaining the integrity of the marketplace.
The company’s dedication to sustainability is another significant aspect of its operations. By promoting the resale of luxury goods, Tangerine Luxury supports a circular economy, reducing waste and encouraging the reuse of high-quality items. Customers benefit not only from the environmental impact but also from significant cost savings. Luxury items, which might originally retail for over a lakh, can be purchased at discounts of up to 70%, making high-end fashion more accessible to a broader audience. This focus on affordability, coupled with sustainability, positions Tangerine Luxury as a forward-thinking leader in the industry.
Challenges and Pain Points
Tangerine Luxury, like any startup, has faced its share of challenges. Tanya Bhatia candidly discusses the teething issues encountered during the initial phase, such as establishing the authentication process and building customer trust. However, these challenges have been largely overcome, and the company has served more than 500+ clients nationwide, including both buyers and sellers. The startup’s success is a testament to its robust business model and the growing acceptance of pre-loved luxury goods in India.
Tanya’s journey as an entrepreneur began after years of working in her family’s export house. Her inspiration came from observing the prevalence of pre-loved luxury stores abroad and recognizing a gap in the Indian market. Determined to bring a sustainable luxury culture to India, she pursued her passion and launched Tangerine Luxury. Her mission is to shift Indian consumer mentality towards embracing pre-loved products, thereby fostering a more sustainable and circular economy.
Buying and Selling Process
Tangerine Luxury offers a seamless experience for both buyers and sellers in the luxury resale market. Buyers benefit from flexible payment options such as layaway plans, making high-end fashion more accessible. For sellers, the consignment process is straightforward: they send their products to Tangerine Luxury for a 120-day period. During this time, the company actively markets and sells the items through its platform.
Upon a successful sale, Tangerine Luxury promptly remits the full payment to the seller within 24 hours, ensuring transparency and efficiency.
Throughout the consignment period, sellers receive regular updates on the sales status of their products, keeping them informed every step of the way. At the end of the 120 days, any unsold items are returned to the seller. A digital contract is provided to formalize the agreement upon receipt of the products, and there’s an option to extend the consignment period if mutually agreed upon.
Tangerine Luxury’s commitment to authenticity, sustainability, and customer satisfaction sets it apart in the market, offering buyers peace of mind with verified luxury goods and providing sellers with a hassle-free way to sell their pre-loved items.
For more information on buying or selling with Tangerine Luxury, please visit their official website at Tangerine Luxury: https://tangerineluxury.com/
Future Goals
Tanya has a vision for the future where pre-owned luxury goods are widely embraced in Indian culture. Over the next five years, she plans to significantly expand Tangerine Luxury, aiming to make luxury fashion more accessible to a larger audience. The company is dedicated to promoting the benefits of a circular economy and hopes to transform consumer behavior in India.
Tangerine Luxury stands out in the luxury resale market due to its innovative approach and commitment to authenticity and sustainability. As the first entrupy-verified company in India, it ensures that customers can shop with confidence, knowing that all products are genuine. With a clear vision for the future and a commitment to making luxury more accessible and sustainable, Tangerine Luxury is positioned for significant growth and continued success in the years to come.
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