“A great handbag can turn an ordinary outfit into an extraordinary one.”
“A great handbag can turn an ordinary outfit into an extraordinary one.”
Adding a fresh twist to fashion in bags and accessories, “New Leaf brings timeless handcrafted contemporary designed bags to your doorstep.From waist and sling bags, sustainable jute bags, travel pouches, wallets and utilitarian tote bags, their collection is surely mesmerizing for all bag lovers and highly recommended for gifting purposes and fair pricing.
Drawing inspiration from traditional Indian art and craft techniques, the brand showcases the rich cultural heritage with multitude of patterns and designs in geometric or abstract, peacock designs to elephant printed adorned bags in different shapes and sizes. Each of their Lippan Art bag is uniquely a masterpiece meticulously crafted with love & care and features intricate patterns, adorned with vibrant colors and traditional motifs, representing a harmonious blend of tradition and contemporary style. Lippan art handcrafted bags are available in both square and circular designs, each adorned with unique handcrafted artwork inspired by Mandal patterns or animals. Among their animal-inspired creations, you’ll find the Peacock Lippan Art Handcrafted Box Bag, Elephant Lippan Art Handcrafted Box Bag, and Cow Lippan Art Handcrafted Box Bag. Additionally, their collection features floral-themed bags like the Floral Lippan Art Handcrafted Box Bag, Sunflower Lippan Art Handcrafted Box Bag, Lotus Lippan Art Handcrafted Box Bag, and the Manadala Lippan Art Handcrafted Box Bag.
Passion, Creativity & Hardwork That Defines The Founder In A Nutshell
Anjali Kanodia Saraf, the vibrant & energetic entrepreneur from Mumbai launched her brand the “New Leaf” in October 2016. With majors in textile designing from SNDT Women’s University,Anjali carried the dream of starting her venture way back when she was pursuing her studies. It was 2013, she was in her second year of college when she had visited “The Lil Flea” for the first time college. That’s when she started dreaming of having her products displayed at events and stores.To further hone her skills in the fashion designing field, she pursued Post Graduate Diploma in Fashion Designing from School of Fashion Technology,Pune. It was in Feb’16 when Anjali created an entire collection for a project at college, a fashion show. It was inspired by Indian traditional designs and yet had a modern contemporary look. It completely stood out! It went on to bag “the Most Commercially Viable Collection” Award of the Year!
She interned in the apparel department for 2 months where she learned a lot of things, her most important take away being, designing clothes was definitely not her calling. She knew, her brand had to be about products she loved designing. She knew, it had to be about bags. She wanted her brand and products to be synonymously used with the word “Unique”. To build such a brand, she knew her weaving collection of handcrafted bags was the perfect start. Being a nature and animal lover, Anjali had thoughtfully picked the material and chose to use Peta approved synthetic Faux leather along with fabrics. It was a win-win for her with no compromise on quality & looks and no compromise with her values. “Clean, classic, minimal, unique and unconventional, handcrafted are few words that describe New Leaf Bags. This was the main USP which I followed then and will always follow,” shares Anjali.
Her journey to entrepreneurship has motivated many budding talented women who wish to start their business. Hailing from a Marwadi family where post marriage working is not permissible, Anjali’s grit & passion made her launch her own studio and follow her dreams.
Looking Forward With Even Bigger Dreams & Vision
While Anjali had always dreamt of having her own retail space, the “Pink Power” initiative by the Inorbit mall was a huge turning point in her career. After multiple selection criteria, rigorous screening and 7-day exhibition, the brand earned a rent-free kiosk space at the very famous mall for nine months.
Having proudly served 10000+ customers, the brand has achieved various milestones in a short span. From being featured in fashion magazines like Grazia, Cosmopolitan, Tulip and SNA to showcasing their collection at different Multi Designer stores like Toile, Maalgaadi, Spoil me silly, New Leaf has become a much sought-after brand.Their exhibits at The Lil Flea and Kala Ghoda Art and Literature festival garnered many appreciations and huge responses.The brand also got attention from few TV artists ,multiple bloggers and celebrities like Taapsee Pannu, Anita Hansannadani, to name a few, all of whom spoke fondly of her collection. The brand strongly believes in empowering the women local artisans and creating a valuable and nurturing partnership with everyone around.
Website Link: https://newleafstore.co.in/
Instagram Link: https://www.instagram.com/newleaf.store/
Facebook Link: https://www.facebook.com/creation.newleaf/
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/
