In a world dominated by fast fashion, the appeal of renting designer wear presents a sustainable and economical alternative. Khwaish, a Baroda-based brand founded by Gargi, embodies this vision. By addressing the increasing demand for affordability, environmental responsibility, and style, Khwaish enables customers to showcase stunning outfits without compromising their budgets or harming the planet.
The Spark Behind Khwaish
Khwaish was born out of Gargi’s passion for fashion and her natural talent for styling. Known among her friends for her extensive wardrobe and impeccable taste, Gargi often found herself advising others on what to wear and lending her outfits for weddings and events. Noticing the rising costs, bulkiness, and storage challenges associated with designer wear, she envisioned a solution: a rental platform that offered designer clothes at a fraction of their retail price.
Starting with just 15 outfits in a dedicated room in her home, Khwaish gradually gained traction through word-of-mouth. Gargi’s commitment to sustainability through slow fashion became a core value of the brand. Understanding the ecological impact of fast fashion, she aimed to create a business model that promotes reuse while delivering premium quality to customers. Today, Khwaish boasts a diverse client base, with over 200 satisfied customers benefiting from its curated collections.
Product Range and Customer Experience
Khwaish specializes in offering exquisite rental outfits, jewelry, and clutches, and has recently expanded into men’s collections. Each piece is carefully maintained and customized to suit individual preferences, ensuring that customers feel confident and comfortable. Gargi ensures that garments are rotated out after five wears to uphold quality, and adjustments, such as adding sleeves, are made to accommodate different comfort levels.
Customer satisfaction is at the heart of Khwaish’s operations. Clients who walk into the studio are guided toward the perfect choices based on their vision, ensuring they leave with outfits that feel brand new. This dedication to detail has earned Khwaish a loyal and diverse clientele, further enhanced by its viral marketing moments.
Achievements and Future Vision
Khwaish’s commitment to excellence has led to several significant milestones, including the opening of its first physical store, which showcases the brand’s growing success. Another noteworthy achievement is its Navratri collection, celebrated during Baroda’s famous Garba festival, which gained national attention.
A viral Instagram reel featuring these rental outfits attracted inquiries from cities as far away as Haryana and Uttar Pradesh, highlighting Khwaish’s appeal beyond Gujarat. This organic growth has brought pride to Gargi, as evidenced by the brand’s follower count surpassing 23,000 without any paid promotions.
Looking ahead, Khwaish plans to open two additional stores in Baroda over the next two years, which will further strengthen its local presence and enhance accessibility. With a dedicated marketing team and a loyal following, the brand is well-positioned to redefine sustainable fashion rental experiences, one outfit at a time.
Khwaish exemplifies how passion, sustainability, and customer-centricity can create a unique niche in the fashion world. By embracing slow fashion and catering to diverse needs, the brand continues to make designer wear accessible, stylish, and eco-conscious.
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