Early childhood education poses a significant challenge for parents and educators alike, as it necessitates captivating the attention of toddlers and imparting knowledge in innovative and stimulating ways. This is the challenge that the enterprising duo of Shradha and Harsha set out to conquer.
Their enterprise Cradle to Crayon was founded amidst the COVID-19 phase. While confined to their homes, driven by their entrepreneurial spirit, they embarked on a journey of creativity and purpose. Leveraging their combined skills and determination, they crafted meaningful learning samples from felt material, laying the foundation for their inaugural collection of educational books.
When asked about Cradle to Crayon’s mission and vision, Shradha and Harsha articulate a steadfast commitment to extending their reach beyond Kolkata, aspiring to make a significant impact on preschools across India. Their strategic exhibitions in key cities such as Mumbai, Surat, and Kolkata mark just the beginning of their ambitious expansion plans. With a keen understanding of the evolving needs of modern parents, they seek to provide not just educational resources, but also engaging and interactive play options for toddlers.
At the helm of Cradle to Crayon, Shradha, aged 35, and Harsha, aged 30, exemplify the spirit of entrepreneurship, navigating the venture with calculated risks and a minimal initial investment. Their unwavering dedication to their vision serves as an inspiration, propelling Cradle to Crayon towards new horizons of success and impact in the early childhood education domain.
A world of learning aids and gifts that are making life beautiful and convenient in more ways than one
Cradle to Crayon, as envisioned by its founders, epitomizes creativity, quirkiness, and an undeniably fun approach to learning. Their debut product line the Color Book, tailored for children aged 1-4 years, is a vibrant celebration of colors, captivating young minds with vivid illustrations that make learning a joyous adventure.
Among its standout offerings is the Fruit-Themed Book, not merely a lesson in fruits but a hands-on exploration that encourages coordination and discovery. Likewise, the Shape Book turns learning into a playful matching game, introducing little ones to the wonders of geometry in an interactive way.
The Modes of Transport book opens doors to a world of discovery, introducing toddlers and beginners to different modes of transportation while expanding their vocabulary. Meanwhile, the Colorful World Map Activity Sheet transforms geography into an exciting journey through continents and oceans.
Flashcards become engaging tools for teaching Opposites and Numbers, with stuffed numbers and alphabets adding a tactile dimension to learning. These soft, vibrant companions make learning both safe and enjoyable for young learners, enhancing their understanding of fundamental concepts.
Beyond learning tools, Cradle to Crayon also offers a range of delightful gifts such as passport covers, luggage tags, bookmarks, folders, sunglass case, key chains items and more, thus catering to both educational and practical needs with style and creativity.
Exploring the brand potential to drive growth to the maximum
In Cradle to Crayon’s endeavor, Shradha and Harsha have overseen the seamless delivery of orders across India, serving a diverse clientele exceeding 500 customers. This extensive network has been cultivated through strategic exhibitions and fruitful collaborations with preschools nationwide.
Exhibitions have not only generated substantial bulk orders but have also sparked positive word-of-mouth referrals, particularly within the preschool community. Notably, repeat engagements from Kolkata’s preschools emphasize the brand’s popularity with young learners.
Looking forward, Shradha and Harsha envisage an ambitious expansion strategy, focused on consolidating their position in the preschool segment through nationwide exhibitions and potential retail partnerships. While marketing remains a challenge amidst their familial responsibilities, they are steadfast in their commitment to driving Cradle to Crayon forward, leveraging the brand’s distinct offerings and untapped potential.
Follow https://www.instagram.com/cradle_tocrayon?igsh=d3Z5a2w4bmN0MGNy to explore a range of truly interesting learning tools for young minds.
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/
