Starting an enterprise and carrying it forward to growth benchmarks is always about finding that right business niche. It is the mark of a successful enterprise and entrepreneur. For Nidhi Sharma this is what defined her business and her product offerings. A dentist by profession she worked in her field until 2018 before discovering her true passion for fashion. As an avid shopper, she often struggled to find colorful jewelry that matched her western outfits, both online and in stores.
When Nidhi founded DUSK & DAWN in 2019, she began with handmade brooches. Recognizing the limited demand for such items in India, she quickly shifted her focus. By 2020, Nidhi identified a significant opportunity in the jewelry market for vibrant, western-style statement pieces ideal for office wear and special occasions.
Noticing a gap on Instagram, where most jewelry brands offered only gold, silver, and rose gold pieces, Nidhi was inspired to switch careers and create a unique collection featuring multicolored stones and distinctive animal-themed designs. This innovative approach set DUSK & DAWN apart, fulfilling a demand for colorful, eye-catching jewelry.
For the first four years, DUSK & DAWN operated primarily through Instagram, with Nidhi personally overseeing all aspects of the business, from advertising to shipping. This hands-on approach allowed her to build a loyal customer base and refine her product offerings. Last year, the brand reached a significant milestone by launching its official website and partnering with a professional ad agency, transitioning to a fully professional operation.
Discover the wild side of delightful fashion jewelry
Today, DUSK & DAWN is celebrated for its unique, colorful jewelry that has caught the eye of a discerning audience. Discover the chic Leopard Range from DUSK & DAWN, featuring standout pieces like the Crystal Leopard Earrings, Double Leopard Chain, Roaring Leopard Bangle and Necklace, and Leopard Ring—all crafted from high-quality alloy and elegantly 18k gold-plated. For a charming duo, try the Loop Bracelet and Heart Loop Earrings. The Crystal Star Earrings, made from brass and adorned with 18k gold plating, are sure to dazzle.
Add some more glamour to your collection with DUSK & DAWN’s top sellers: the Barbie Zodiac Necklace, crafted from anti-tarnish stainless steel and plated in 18k gold, and the elegant Pearl Zodiac Necklace. The Butterfly Statement Necklace, Multi Butterfly Necklace, and Cuff Butterfly Bangle create an enchanting set that captures attention. Make a bold statement with the uniquely designed Dusk and Dawn pendant, featuring the sun and moon, or explore the meaningful Evil Eye collection, offering rings, necklaces, multi-charm love necklaces, and bangles.
For men, DUSK & DAWN presents refined selections like the 18k gold plated Leaf Necklace, Stainless Steel Roman Numerals Kada, and Lion and Tiger Necklaces.
Step up your style game with DUSK & DAWN’s fabulous jewelry collection. Click here https://duskanddawn.co/ to explore and find the perfect pieces to make a fashion statement.
Beyond Jewelry: The mission is to empower women while expanding the brand footprint across India
Nidhi, the visionary founder of DUSK & DAWN, is passionately committed to women’s empowerment. Her mission transcends creating exquisite jewelry. Nidhi’s dedication and ambitious plans are driving the brand towards a future where DUSK & DAWN is a household name, celebrated not only for its beautiful pieces but also for its commitment to empowering women and supporting local communities.
Since COVID, DUSK & DAWN has experienced significant growth, serving nearly 20,000 satisfied customers and Nidhi now envisions expanding DAWN to DUSK beyond jewelry into other accessories and establishing physical stores across India.
Follow https://www.instagram.com/duskanddawn_dd?igsh=MTFiaXV6bnhkOWVtOA%3D%3D to buy some truly exquisite jewelry and at the same time make a contribution to women empowerment.
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