Zahra Hussain, the founder of the immensely popular artificial jewelry brand Cherry Blossom Designs, quietly and gracefully defies stereotypes. She seamlessly balances a thriving career as a physiotherapist, the joys of motherhood, and her role as a loving family member, all while discreetly orchestrating the success of her jewelry brand.
This multifaceted professional, with a thriving full-time clinic, ventured into the world of jewelry making in 2020. Despite the challenges brought by the lockdown and the arrival of a new baby, her entrepreneurial spirit led her to create a jewelry brand.
Her remarkable journey has not been without its challenges. The initial resistance from some family members to understand why a practicing doctor would want to sell jewelry, presented hurdles along the way. However, her unwavering determination and vision for Cherry Blossoms Designs prevailed.
With a strategic fusion of physical exhibitions and an expanding online presence Cherry Blossoms Designs has blossomed indeed. The brand has gained recognition for its bespoke jewelry, adorning notable personalities, encompassing musicians, and television luminaries, and even securing a presence on the widely acclaimed show, “Big Boss.”
All it takes to spark an idea is imagination and ingenuity
During the lockdown, Zahra received a gift of beaded mask chains. Intrigued by the idea, she decided to gift some to her friends. However, she found them quite expensive, so she decided to make them herself, which turned out to be cost-effective. Leveraging her existing stationery website, she added these mask chains to the site and met with tremendous success.
As demand grew, drawing inspiration from Instagram Zahra began crafting more jewelry pieces. Soon this jewelry venture evolved into a full-fledged business page. She also gradually transitioned to importing jewelry, combining some Indian-made designs with imported pieces.
CHERRY BLOSSOMS DESIGNS stands as a gateway to a world of exquisitely crafted, on-trend artificial jewelry. Explore the diverse selection of Hoops and Studs, expertly blending various materials for an irresistible allure. Elevate your style with elegant bracelets and charms, radiating glamour from your wrist. Discover the bestseller, the Gold Intertwined Bangle Set, and peruse a range of necklaces that marry sophistication with subtle embellishments, incorporating stones and metals.
Let your fingers sparkle with a collection of rings, each designed to complement every occasion seamlessly. For a truly personal touch, explore the CBD Charm Band, where you can handpick your preferred band color from a stunning array of options and curate a one-of-a-kind piece from the exquisite diamond charm collection.
All pieces come with Anti Tarnish Coating are Hypoallergenic and can be worn daily.
Leveraging the power of the internet and one-to-one exhibitions to add sparkle to growth…
CHERRY BLOSSOMS DESIGNS has emerged as a prominent Pan India brand, and its impressive growth can be largely attributed to its noticeable presence at physical exhibitions and fashion pop-up events.
At these events, customers have the opportunity to not only see but also touch and feel the exquisite jewelry pieces. This hands-on experience provides them with a deeper understanding of the jewelry’s superior quality, intricate craftsmanship, and impeccable finish. As a result, they develop a heightened appreciation for the brand’s offerings, which in turn justifies the slightly higher price tags attached to these premium pieces.
The next growth thrust will come from investing in strengthening the online presence. At the moment the online presence is modest, with around 13 to 14,000 followers.
“Our short-term goal is to become a popular and fast-selling jewelry portal in the online market. Our customer profile too has changed and we are now even pricing our products at an average starting price of 800 INR.” Shared Zahra.
In the next five years, Cherry Blossoms Designs aims to streamline its online sales processes. It also has plans to explore direct imports from foreign markets and participate in international exhibitions, thereby expanding its product range and supply chain.
Follow https://www.instagram.com/cherryblossoms.designs/?igshid=NzZhOTFlYzFmZQ%3D%3D to add some more sparkle to your fashion statement.
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