The beauty industry is always changing, with new trends and products emerging to meet the ever-growing demands of consumers. While global markets often have quick access to the latest innovations, Indian consumers frequently find themselves at a crossroads, having to choose between affordability and quality. This gap in the market paved the way for Re/do Beauty, a brand that offers clinically-tested premium products.
The Inception of a Game-Changing Brand
Nikita, a beauty industry and Priyanka, an experienced entrepreneur with a passion for makeup and skincare, noticed the absence of high-quality, nourishing makeup products in India. Together they launched Re/do Beauty in April 2024. Both founders, who were 33 years old at the time, brought their unique perspectives and expertise to the table.
Re/do Beauty started with it’s flagship products: Eyelash & Eyebrow Growth Serums. These serums, unlike traditional oil-based conditioners, are formulated with high-grade pharmaceutical ingredients and are clinically proven to enhance eyelash and eyebrow growth. The brand received a lot of love from their customers who wanted thick, sculpted eyebrows and long, voluminous eyelashes.
Clinically Proven Excellence & Unique Offerings
Re/do Beauty sets itself apart in the competitive beauty industry by prioritizing the use of premium, high-quality ingredients. The brand’s serums contain potent phyto-actives, essential vitamins, and proteins that deeply nourish the hair follicles, promoting overall hair health. This comprehensive approach not only improves the health of the entire follicular system but also leads to noticeable improvements in eyelash and eyebrow growth.
Expanding Re/do Beauty’s Horizons
In the future, Re/do Beauty plans to broaden its product range beyond just eyelash and eyebrow serums. Over the next five years, the brand aims to create a full line of beauty products that combine makeup with skincare. This expansion will focus on innovating formulations to maintain the high standards of quality and effectiveness that Re/do Beauty is known for.
Re/do Beauty’s journey demonstrates the founders’ dedication to bridging the gap between affordability and quality in the Indian premium beauty market. Nikita Jain and Priyanka Khale are committed to innovation and excellence, setting the stage for Re/do Beauty to become a leading name in the beauty industry. As the brand continues to grow and evolve, it promises to deliver high-quality, effective beauty solutions that empower consumers to look and feel their best.
To know more visit- https://www.instagram.com/re.do.beauty/
Website: redo-beauty.com
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