Fashion goes beyond mere clothing; it is a form of self-expression and a reflection of culture. Swaraabyraag, a Bangalore-based brand, has made a significant impact in the women’s fashion industry, offering a wide variety of styles while prioritizing customer satisfaction. Founded by Viji in 2017, the brand represents her journey marked by perseverance, passion, and purpose.
The Journey of Swaraabyraag
Viji’s entrepreneurial journey is one of resilience. Inspired by her father, a business owner, she always aspired to start her own venture. However, an early marriage at 19 and subsequent family responsibilities postponed her dreams. It wasn’t until she turned 37 that she decided to pursue her passion, establishing a modest tailoring unit in a 100-square-foot space with just one employee.
What began as a small venture steadily grew into a thriving business, now employing 20 individuals and featuring a 1,500-square-foot showroom. Today, Swaraabyraag provides a seamless shopping experience that blends offline and online services, along with customization options for both Indian and international customers.
The Collection That Defines Swaraabyraag
Swaraabyraag’s product range is as diverse as its clientele. The brand features kurtis, dresses, unstitched suit sets, sarees, skirts, palazzos, pants, and ready-made garments. Their comprehensive tailoring services allow customers to bring their unique designs to life.
What distinguishes Swaraabyraag is its dedication to customization. Whether creating outfits tailored to specific preferences or delivering bespoke clothing internationally, the brand’s attention to detail and quality ensures maximum customer satisfaction.
With a loyal customer base and a growing online following of 66,000, Swaraabyraag has successfully established itself as a trusted name in women’s fashion.
Empowering Women, Expanding Horizons
Viji’s vision for Swaraabyraag goes beyond just business success. By employing women—many of whom are students or homemakers seeking financial independence—the brand promotes empowerment and skill development. Additionally, a portion of the company’s earnings is directed towards supporting foundations focused on educating young girls, underscoring its commitment to social responsibility.
Looking to the future, Swaraabyraag aims to expand its presence across southern India, with plans to open stores in Tamil Nadu and Andhra Pradesh. Viji’s aspiration to create a broader network of outlets highlights her commitment to making Swaraabyraag a household name in fashion while upholding the brand’s ethical values and customer-first approach.
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