In today’s world, parents are more concerned than ever about ensuring their children’s safety and comfort, even down to the clothes they wear. With the growing demand for kids’ clothing that is both fashionable and functional, it’s important to find brands that not only cater to style but also adhere to safety standards. This is where Somersault, a kids’ clothing brand founded by Shreya Kapoor Suri, steps in. Launched on September 1, 2022, Somersault promises quality kidswear that is safe, sustainable, and suited to Indian culture and climate.
The Birth of Somersault
Somersault was born from a simple realization by Shreya and her co-founders—Nikhil Suri, Rohit Joshi, Megha Singhal, and Manan Batra—when they noticed a gap in the Indian market for quality children’s clothing. As new parents, Shreya and her husband found themselves relying on international brands that offered high comfort, quality, and adherence to international safety standards, something they felt was lacking in local options. With over 40 years of experience in producing clothing for global markets, they had the technical know-how to deliver the same quality to Indian consumers.
Thus, Somersault was launched to offer clothing that marries function and form, focusing on meeting international safety standards while honoring Indian traditions. The idea was not just to create stylish clothes but also to craft garments that make parenting easier and more enjoyable. Somersault’s pieces are designed to last, with each item being made from ethically sourced, high-quality fabrics that are gentle on a child’s skin and durable enough to be passed down to siblings or friends, making them a sustainable choice for families.
Overcoming Challenges and Creating a Unique Experience
Somersault’s journey hasn’t been without its challenges. One of the key pain points the brand faces is educating Indian consumers about children’s clothing safety. While skincare safety awareness is growing, many parents are still unaware of safety standards in kidswear, like choking hazards or loose clothing features that could cause harm. Somersault is working to build this knowledge base from the ground up. Another challenge is achieving a product-market fit in a country as diverse as India.
With varied climates, festivals, and cultural contexts, Somersault continually adapts its designs to meet the unique needs of Indian kids. Lastly, finding talent that truly understands the brand’s mission has been essential in executing their vision effectively. Despite these hurdles, Somersault has seen significant growth, serving over 20,000 happy customers. By tapping into offline sales channels and broadening its market reach, the brand aims to accelerate its growth even further in the coming years.
The Path Ahead for Somersault
Looking into the future, Somersault has set lofty goals for itself. Over the course of the next five years, the brand envisions itself as the foremost choice for all types of children’s clothing and products in India.
With a steadfast emphasis on sustainability, safety, and uncompromising quality, Somersault is dedicated to creating enduring and cherished pieces for children that not only bring joy to kids and parents, but also contribute to a better world.
To know more visit-
Website link– https://www.somersault.life/
Facebook– https://www.facebook.com/somersault.life/
Instagram– https://www.instagram.com/somersault.life/
Linkedin– https://www.linkedin.com/company/somersaultlife
Youtube– @somersaultlife866
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