In India, sarees are more than just garments—they’re deeply rooted in cultural heritage and everyday wear. Among the wide array of fabrics available in the market, cotton sarees remain a popular choice due to their breathability, comfort, and timeless appeal. With synthetic fabrics flooding the market, many consumers are now turning back to natural, skin-friendly options. This growing interest in traditional materials has paved the way for niche brands that prioritize comfort, sustainability, and affordability. Raabta Sarees is one such brand making its mark with handcrafted sarees made from mul cotton, linen, and khadi.
The Story Behind Raabta Sarees and Its Founder.
Raabta Sarees was founded in March 2023 by Ankita, an architect by profession who decided to shift her career path to pursue something she was truly passionate about. At the age of 27, she realized the conventional 9-to-5 lifestyle didn’t suit her creative and entrepreneurial spirit. After thoughtful discussions with friends and family, she was inspired to enter the world of ethnic fashion, particularly focusing on sarees made with natural fabrics. With just ₹5000 as her initial investment, Ankita launched Raabta Sarees, channeling her personal motivation and cultural appreciation into the business.
What started as an idea soon took shape into a full-fledged startup offering high-quality cotton sarees rooted in regional craftsmanship. Ankita’s choice to focus on mul cotton—a fabric native to Bengal—and other natural options like linen and khadi, reflects her commitment to promoting comfortable, breathable, and accessible traditional wear. The foundation of Raabta Sarees is built on a simple yet strong belief: sarees should be beautiful, affordable, and made from materials that feel good on the skin.
Products Rooted in Comfort and Cultural Craftsmanship.
Raabta Sarees offers a carefully selected range of mul cotton, linen, and khadi sarees that combine comfort with cultural elegance. Mul cotton, known for its soft texture and lightness, is ideal for everyday wear, especially in the Indian climate. The brand also incorporates linen and khadi, which bring additional texture and traditional appeal to the collection. These natural fabrics not only enhance the wearing experience but also offer a more sustainable alternative to the synthetic materials commonly used today.
The brand’s unique selling proposition lies in its ability to provide budget-friendly sarees without compromising on quality. While many modern buyers gravitate toward fast fashion, Raabta Sarees makes it possible to invest in ethical, skin-friendly garments that are equally stylish and accessible. Each piece is designed to reflect simplicity, practicality, and heritage, making the sarees suitable for a range of occasions—from daily wear to small gatherings.
A Vision for Growth and Spreading Cotton Culture.
Reaching customers across India has been one of the biggest challenges for Ankita, especially as a young startup with limited marketing resources. However, through persistence and word-of-mouth, Raabta Sarees has already served over 400 customers nationwide. The brand currently operates on a PAN-India level, focusing on connecting with cotton lovers who value handmade quality over mass-produced goods. This direct-to-customer approach has helped build a loyal and appreciative customer base.
Looking ahead, Ankita envisions a future where more people choose natural fabrics over synthetic alternatives. Her mission is to promote cotton sarees as a fashionable, affordable, and comfortable choice for all age groups. In the next five years, she hopes to see Raabta Sarees grow its reach even further, with more women embracing the charm and comfort of traditional Indian textiles. The focus will remain on maintaining affordability while expanding design options and availability throughout the country.
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