Print design is an ever-evolving field, offering myriad opportunities for those with the ability to adapt their artistic talent to diverse media. In India, a select group of exceptionally skilled print designers are making their mark in this domain by crafting imaginative patterns and skilfully translating them onto various fabrics.
Print Pickle by Swati Chopra is one such fast-growing fabric print design enterprise, whose unique designs are finding their way onto a plethora of clothing wearables and home articles.
A fashion designer with a graduation in Graphics and Post-graduation in Apparel Design from premium Institutes in India, Swati was inspired to start Print Pickle when she realized the acute shortage of a print source in the market, which would offer original print patterns to customers.
She noticed that most fabrics available were mere replicas of designs by celebrity fashion designers, copies of prints from other designers or taken from the internet.
“My skills lie in crafting original artwork with eye-pleasing color combinations, creating seamless patterns and smart placement prints for apparel. Our brand strives to showcase prints that are either meticulously handcrafted or thoughtfully created using traditional and digital techniques.” Shared Swati.
Meters of fabric with enchanting prints waiting to be rolled out and transformed into things of beauty.
At Print Pickle, the team of talented print designers headed by Swati, showcase their creativity by blending artistry and functionality, resulting in visually captivating prints. The designs showcase a keen eye for detail, and the almost effortless combination of colors, shapes, and motifs to create patterns that are truly extraordinary. These designs breathe life into fabrics, giving them a distinct personality and transforming them into statement pieces that exude style and individuality.
Striking abstract prints, and radiant sunflower prints for summer dresses. Classy Ikkat prints add that touch of elegance. Graceful floral print sarees. Delightful hand-painted ditsy prints. Groovy retro prints. Suzani print in stunning color palettes. Evil Eye prints. Men’s shirts made from floral fabric.
Explore the “Tropical Retreat Series” showcasing wallpapers to add that exotic vibe to your living space. Don’t miss to check out and order the exquisite festive hamper crafted for various festive occasions too.
In their commitment to environmental friendliness, the company opts not to keep inventory and instead operates on a made-to-order basis. With an extensive selection of designs, including 100s of design options and 11+ fabric options, fashion products like sarees and dupattas, as well as wallpaper and upholstery, customers have the freedom to choose from a diverse range of offerings that cater to their individual preferences.
Taking designs and designers from India to the International print market
To take the designs it offers to a wider global audience, Print Pickle is leveraging the extensive reach and marketing ability of social media as well as E-commerce. The brand has recently launched its own website to facilitate ease of buying for its discerning customers.
To take the designs it offers to a wider global audience, Print Pickle is leveraging the extensive reach and marketing ability of social media as well as E-commerce. The brand has recently launched its own website to facilitate ease of buying for its discerning customers.
Another facet of this growth is how the platform is generating considerable interest and gaining traction from talented print designers, who will be able to leverage it to sell their designs and generate a passive income stream. Print designers who will be onboarded will get a 10% commission. Clients in India and the around the world too, get a great advantage as they are assured of buying original prints at an optimized cost. This is turning out to be a truly win-win situation as both customers and designers get to access the best.
Commenting on this Swati says, “For me personally being a print creator and designer myself, it is a matter of pride and a feeling of commitment to the designer community, where I am trying to provide a genuinely business-centric platform that not only supports designers but also brings their unique creations to the world.”
Website: https://theprintpickle.com
Linkedin Personal: https://www.linkedin.com/in/swati-chopra-31758313/
Instagram Link: https://www.instagram.com/printpickle/
Print Pickle: https://www.linkedin.com/company/90922134/admin/feed/posts/
Pinterest: https://in.pinterest.com/print_pickle/
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