Pressed flower art has been cherished for centuries as a way to immortalize the beauty of nature in timeless keepsakes. In a world where nature is fleeting, brands like Press Preserved are transforming delicate blooms into lasting pieces of art. Founded by Riya and Nishi, Pressed Preserved stands out as a unique startup that cultivates nature’s beauty into customized products, ranging from affordable keepsakes to elegant art pieces. Their brand resonates with customers who appreciate the harmony between nature and creativity.
The Birth of Pressed Preserved
The idea for Pressed Preserved bloomed during the pandemic when Nishi, an art enthusiast, encouraged her friends to participate in a weekend flower-pressing session. While experimenting with pressed flower art, the idea of turning this passion into a business clicked. Realizing the potential in creating products that immortalize flowers, Riya and Nishi decided to venture into entrepreneurship, launching Pressed Preserved with a minimal investment.
The startup offers an impressive range of products, from keychains and bookmarks priced as low as ₹50 to premium items like frames and wooden trays, which can go up to ₹15,000. Their collection includes coasters, fridge magnets, and more, appealing to a broad customer base. What sets them apart is their commitment to growing 80%-90% of their flowers, ensuring high quality and a personal touch to each creation.
Overcoming Challenges and Ensuring Customer Satisfaction
Running a nature-based business came with its set of challenges. Initially, Pressed Preserved faced issues with humidity and air exposure, which affected the longevity of their double glass frames. Flowers decayed, changed color, and developed fungus, making it difficult for the founders to guarantee the desired results. However, with persistence and innovation, they developed new preservation methods that improved the quality and lifespan of their products.
Additionally, they prioritize sustainability by reusing and recycling materials for packaging, further reducing their environmental impact.
Pressed Preserved emphasizes customer satisfaction through 100% customization. If a customer is unsatisfied or receives damaged products, they offer replacements or refunds, ensuring a positive shopping experience. The brand’s transparency and customer-centric approach have helped them grow organically, although they don’t have a formal marketing team.
Sustainability and Future Plans
Sustainability lies at the heart of Pressed Preserved. By growing most of their flowers, they reduce dependency on external sources. They also encourage customers to engage with nature by providing complementary seeds and plants at flea markets and exhibitions. This approach allows customers to grow their own flowers, deepening the connection between nature and art.
Though the brand doesn’t have immediate plans for new product launches, Riya and Nishi remain committed to offering unique, nature-inspired creations that hold sentimental value. With Pressed Preserved, nature and art are not only preserved but celebrated, ensuring that each product is as timeless as the flowers it holds.
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