In a world that is increasingly aware of the environmental impact of fast fashion, upcycling has emerged as a powerful solution. Upcycling not only reduces waste but also brings a unique charm to fashion by creating one-of-a-kind pieces. One startup making significant strides in this domain is Labelskyandbird, founded by Sweta in 2021. This innovative brand is turning discarded fabric into exclusive, stylish clothing, proving that sustainability and fashion can go hand in hand.
The Inception of Labelskyandbird
Labelskyandbird was launched in 2021 by Sweta, a fashion designer with a passion for sustainable fashion. The idea to start her own brand came to Sweta during the Covid-19 pandemic. With a background in fashion design and a deep-seated commitment to sustainability, she made the decision to leave her job and delve into upcycling. Sweta’s mission was evident from the beginning: to create unique pieces that are both stylish and environmentally friendly.
Labelskyandbird differentiates itself by its dedication to crafting exclusive pieces. Each item is made from fabric sourced from various places, ensuring that no two pieces are identical. This approach not only reduces waste but also provides customers with something truly special—clothing that is as unique as they are.
The early days were challenging, as Sweta encountered skepticism from those who doubted the feasibility of upcycled fashion in a market flooded with mass-produced options. However, with a modest initial investment of 5,000-10,000 INR, Sweta persevered and gradually educated customers about the benefits and beauty of upcycled fashion. Today, Labelskyandbird has served 20-25 customers across India, establishing a small but dedicated following for its exclusive pieces. Our handmade sketches are made on up cycled and recycled paper with acid free and elastic closure properties. Our sketches are different and tells you the story behind every frame/ picture we make.
Scaling Sustainability and Spreading Awareness
Sweta’s vision for Labelskyandbird is to establish it as a well-known and sustainable brand. Her primary goal is to promote upcycling and reduce environmental pollution caused by the fast fashion industry. She aims to raise awareness about the detrimental effects of traditional fashion and the advantages of choosing sustainable alternatives.
One of the primary obstacles faced by Labelskyandbird is the dominance of mass-produced options in the market, which often overshadows niche sustainable brands. Despite this, Sweta believes that as awareness about environmental issues increases, more people will come to value unique, upcycled clothing. Her strategy involves continuous education and engagement with customers to emphasize the distinctive features and environmental benefits of her products.
The Future Vision
In the next five years, Sweta aims to expand Labelskyandbird’s presence across India, making sustainable fashion more accessible to a wider audience. She also intends to increase the production of exclusive pieces while upholding the brand’s dedication to uniqueness and quality. Through these efforts, Sweta seeks to establish a significant presence for upcycled clothing in the fashion industry, showcasing that sustainability is not just a trend but a necessity.
Labelskyandbird’s evolution from a small startup to a recognized name in sustainable fashion stands as a testament to Sweta’s vision and determination. In a world dealing with environmental challenges, brands like Labelskyandbird offer hope, demonstrating that fashion can be both beautiful and sustainable. With a focus on upcycling and creating exclusive, stylish pieces, Labelskyandbird is positioned to lead the way in the future of sustainable fashion.
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