Fashion waste is a real threat to the earth’s well-being with oceans and landfills being impacted. There are 92 million tons of clothes-related waste each year, which produces half a million tons of microplastics.
Meet Anaisha Singhvee, the visionary entrepreneur behind KURO, India’s pioneering, and trending Ecommerce platform. With a strong commitment to the environment, she is revolutionizing the fashion industry by promoting the rental and sale of preloved outfits, showcasing her unwavering dedication to reducing wastage and fostering sustainable practices.
Founded through Anaisha’s own experience of wearing and not repeating expensive occasion and luxury wear that simply cost much and then occupied closet space too, KURO is a genuine step in the right direction to introduce customers to sustainable fashion practices.
The brand today addresses the aspiration of people living across India who would love to wear designer labels but need help to afford the price tag. KURO is a portal that offers access to luxury, boutique, and budgeted Indian fashion on rent. The range starts from INR 4000 for renting and goes up to about INR 35000, depending upon the brand. Lehenagas, Shararas, Anarkalis, Gowns, and more, are all available.
For people who want to sell their expensive lehengas and other luxury outfits, KURO has a good customer base who would like to buy this kind of outfit at a discounted rate.
And here’s the real deal sweetener – You get access to some of India’s hottest designers like Falguni Shane Peacock, Gaurav Gupta, Dolly J, Amit Aggarwal, Manish Malhotra, Sabyasachi, and more at 70% off!
Here’s how you can make the spotlight shine on you when you walk in wearing that glamorous designer wear, without spending a bomb in just 3 simple steps. Oh and need we tell you that all this is easy and done with complete discretion?
Of course, all these pieces are also thoroughly checked for any damage, fully sanitized and experts validate the designer garments for authentication.
- Log on to www.kuroindia.in
- Select your outfits
- Fill in your start date and measurements
- Submit.
KURO will deliver your outfit on your requested date and pick it up as well.
Changing perceptions – one occasion and one outfit at a time…
For KURO the challenge is to inform, influence and impact perceptions about pre-loved and rental outfits. And it is getting there slowly, but definitely.
Having done about thousand plus orders still no, KURO from the time of the brand launched in 2020 with the website, and onwards through the following years, has seen holistic growth in terms of financials, order fulfillment, and a noticeable expansion in its customer base.
A shift in business strategy, to tide over the seasonal nature of the business, saw the brand encouraging people to buy pre-loved outfits. This move has also paid rich dividends.
Seeking Funding and Mentorship for Brand Expansion and Diversification
Anaisha is now actively seeking funding and scouting to onboard a seasoned mentor who can chart the way forward for the brand. “We see ourselves as a household name with outlets across major cities in India. Menswear, bags, kids wear, accessories, and purses are some products we are exploring currently to add to our website.” She shared.
Instagram Link: https://instagram.com/kuroindia?igshid=MzRlODBiNWFlZA
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