In today’s fast-paced world where fashion trends change rapidly, finding clothing that balances style, comfort, and tradition can be challenging, especially for children’s wear. Baby Wagon, a brand dedicated to crafting high-quality, comfortable clothing for children, has made its mark by focusing on what matters most: the comfort and well-being of growing children. The brand’s commitment to using pure cotton and supporting local weavers and artisans sets it apart in a saturated market.
The Story Behind Baby Wagon
Baby Wagon was founded by Shriyanka. After completing her B.Tech and MBA, she realized that her true passion lay in fabric and design. Always fascinated with haptics and creating her own clothes, she felt drawn to start her venture. The brand was initially launched in July 2018, but a personal medical emergency led to a temporary pause. Her father’s cancer diagnosis required her to put the brand on hold until its relaunch in 2019.
With Baby Wagon, Shriyanka focused on creating children’s clothing that is comfortable and free from the irritations often caused by synthetic materials. Her design philosophy emphasizes the use of pure cotton sourced from local printers and weavers in Rajasthan, ensuring that every piece is not only soft but also durable. Her commitment to authentic Indian handloom materials and the belief that children’s clothing should prioritize comfort above all else have become the core principles of Baby Wagon.
Upholding Quality in a Competitive Market
Baby Wagon’s unique selling proposition is its dedication to using the best quality cotton and customizing each piece to meet the specific needs of every child. As a brand that avoids fleeting fashion trends, Baby Wagon focuses on long-lasting, comfortable designs that resonate with parents who prioritize their children’s comfort. However, the journey hasn’t been without challenges.
Shriyanka faced significant obstacles, particularly as a woman working in a male-dominated industry. Collaborating with blue-collar workers, predominantly men, posed difficulties as she had to assert her expertise and overcome societal biases. Additionally, market saturation and competition from brands offering cheaper alternatives have been hurdles. Despite these challenges, Baby Wagon has steadily grown by focusing on quality over quantity, building a loyal customer base that appreciates the brand’s ethos.
Expanding Baby Wagon’s Reach
Currently serving customers across India, Baby Wagon aims to expand its reach globally and plans to start shipping to the US and Canada in the coming years. The brand receives an average of 60-65 orders per month and has experienced steady growth, particularly through exhibitions and pop-ups. Shriyanka is committed to ensuring that every customer is satisfied, as she believes that customer satisfaction is the true measure of success.
Over the next five years, Baby Wagon envisions having at least one of its garments in every child’s wardrobe across India. The brand focuses on providing high-quality, comfortable clothing that parents can trust, and aims to continue growing while staying true to its values. Baby Wagon is more than just a clothing brand; it’s a promise of comfort, quality, and care for the little ones who wear it.
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