In a world where trends come and go, Caratly offers something timeless: minimalist luxury that speaks to the heart. Founded in August 2023 by Rishika Agarwal, Caratly bridges the gap between modern elegance and personal storytelling. With each piece crafted from 18k gold and certified diamonds, Caratly redefines what it means to carry a part of luxury into everyday life.
The Story Behind Caratly and Its Passionate Founder, Rishika Agarwal
Caratly is the story of a dream that began when Rishika was just 9 years old, inspired by her father’s work in the jewellery industry. Growing up around the art of jewellery, she developed a deep love for the craft, and even as a child, she knew she wanted to create something special. For Rishika, jewellery was never just about sparkle; it was about capturing stories, memories, and emotions in a form that could be worn close to the heart.
After years of learning, both through formal education and hands-on experience, she turned her childhood dream into Caratly—a brand that’s about more than just luxury. Caratly is rooted in the belief that jewellery should be timeless, personal, and a true reflection of individuality. Each piece is crafted with care, using 18k gold and certified diamonds, to bring a sense of warmth and meaning to everyday elegance.
Caratly is more than just a brand; it’s a journey that began with a little girl’s dream and grew into a mission to create beauty that lasts. Today, Caratly serves a community of people who believe in understated luxury, who cherish the little things, and who see jewellery as a part of their story.
Building Trust Through Quality and Looking Ahead
Caratly’s designs are sleek and modern, built to last while embodying a promise of accessible luxury. Understanding the trust required in e-commerce, especially in the jewelry industry, Rishika took steps to ensure customers feel safe when shopping. Options like cash-on-delivery, certification for each piece, free delivery, and next-day dispatch on select items mean that Caratly offers more than just jewelry—it provides peace of mind.
The Caratly community has grown significantly, attracting followers on social media and recognition in esteemed publications like Entrepreneurs of India. With each new design launch, the brand’s mission resonates more deeply, reflecting the meaningful connections it fosters. As the company moves forward, it plans two major launches each year to keep its community engaged, delivering fresh and innovative designs that speak to the heart.
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