Amidst the COVID pandemic, those in dire need of assistance were undoubtedly the small artisans, home-run businesses, and women-led enterprises. Fortunately, innovative entrepreneurs stepped forward, thinking beyond conventional boundaries. Harnessing the power of the internet, they engineered a marketplace that seamlessly linked these communities, propelling their businesses onto the global stage.
FLOURISH, incubated by Industree Foundation, led by Neelam Chhiber is one such platform that made a significant impact. As a global producer owned platform, it brought the stories and creations of rural self-help communities, women, local artisans and tribes to worldwide audiences. It offered critical support during challenging times, and even now, it continues to empower creators with consistent income and higher earnings.
Beyond financial stability, it is also important to preserve and promote artisan practices that are an integral part of India’s shared heritage. How does it accomplish this? By curating diverse elements that reflect a modern global aesthetic, while at the same time being eco-friendly and ethically made.
FLOURISH is also committed to transparency across the entire supply chain. The brand not only highlights the efforts of makers to enhance their practices but also educates consumers on how they can play a part. With each purchase, consumers gain insight into the share allocated to the producer group and the benefits it brings, allowing everyone to appreciate the genuine worth of a product and become an integral part of the makers’ narratives.
Discover a world filled with talented makers creating magic with their hands and their products
FLOURISH evolves as a thriving ecosystem where experienced craftspeople work with eco-friendly resources to create meaningful products. Within this dynamic marketplace lies a precisely curated assortment of things, each designed to enrich various aspects of life.
For those with an eye for fashion, FLOURISH presents an array of hand woven, naturally dyed organic fabric apparel, spanning chic women’s dresses, trendy tops, elegant kurtas, sarees, skirts, jumpsuits, and stylish co-ord sets. Men, too, can find a variety of shirts and stylish jackets to complement their style. Transforming living spaces becomes effortless with a selection of exquisite home decor options, from scented candles to cozy rugs, elegant curtains, and snug bed linen sets.
Elevating dining experiences is equally accessible, thanks to the exceptional table and dining collection, complete with stylish silverware and dinnerware. The kitchen offerings cover a spectrum of high-quality food items, including wholesome pulses, aromatic teas, flavorful pickles and chutneys, and nutritious millets and flours.
FLOURISH doesn’t forget the little ones either, offering a delightful assortment of toys and games to keep them engaged and entertained. The collection extends to clothing, jewelry, tote bags, backpacks, and timeless fashion accessories, catering to personal style. Conveniently, the marketplace also houses stationery essentials, personal care products, and well-being items.
FLOURISH, in essence, acts as a portal to find things that are exceptional and important, meticulously customized to fit the specific needs of each individual.
Creating a space for the dynamic intersection of commerce and sustainability to make enterprise flourish…
FLOURISH is focused on creating a holistic ecosystem that transcends boundaries, uniting skilled artisans with conscientious consumers worldwide. A measure of its success is that it has served an ever-expanding customer base of over 7,000 satisfied buyers, and also experienced a remarkable 120% surge in revenue.
But FLOURISH is more than just financial success; it’s a committed steward of environmental responsibility and sustainability. Recognizing the imperative for collective, nimble and responsive action to address climate change and reduce environmental impact, the brand has set its sights on achieving a Net 0 carbon footprint, embodying its comprehensive approach to responsible business practices.
It isn’t merely a marketplace; it’s a trustworthy inter-connected space, where marketplace acumen seamlessly merges with conscious sustainability, promising a brighter tomorrow for all involved.
Click here https://www.instagram.com/flourish.india/ to discover how purposeful brands come together to create meaningful experiences.
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