Over the years, children’s fashion has evolved as parents seek a blend of style, comfort, and heritage in their children’s wardrobes. This demand is particularly strong in the ethnic wear segment where traditional craftsmanship meets modern design to create outfits perfect for special occasions. Vivedkids, founded by Megha Poddar and co-led with designer Hirika Agarwal, has emerged as a standout brand in this space, offering beautifully crafted ethnic wear for children.
The Journey Behind Vivedkids.
Vivedkids was born from a shared vision between Megha and Hirika to redefine kidswear by merging traditional aesthetics with everyday comfort. After moving to Dubai, Megha noticed a clear gap in the market for soft, breathable ethnic wear for children. Her earlier experience coordinating social events in India didn’t translate into fulfilling work opportunities abroad—until inspiration struck at her brother’s wedding.
She had struggled to find a comfortable and stylish outfit for her daughter and ended up buying a stiff, overpriced dress that her child couldn’t wait to take off. That moment planted the seed for what would become Vivedkids. Recognizing the need for festive wear that children could love wearing all day long, Megha decided to build something meaningful—something that felt personal. She was soon joined by her sister-in-law, Hirika Agarwal, a designer educated in London, who brought technical expertise and creative flair to the venture.
Initially focused on casual wear, Vivedkids soon pivoted to ethnic wear after discovering a stronger resonance with their audience. What started as a personal need evolved into a heartfelt entrepreneurial journey led by two women committed to changing the face of Indian kidswear.
Vivedkids is not just a label; it’s a reflection of a mother’s perspective on what her child truly needs in clothing. Rooted in Indian aesthetics and designed for a global audience, each collection carries a sense of joy, tradition, and playful storytelling.
Vivedkids’ Product Line and Unique Offerings.
Vivedkids offers premium kidswear designed with love and attention to detail. The product range includes kurta sets, lehengas, bandis, shararas, coord sets, and long dresses—perfect for weddings, festivals, and cherished family occasions. The brand prides itself on creating every piece from scratch, beginning with print design and fabric selection, ensuring softness and breathability for children.
From block prints and Pichwai-inspired artwork to delicate hand embroidery and festive motifs, each design blends traditional artistry with modern silhouettes. What truly makes Vivedkids stand out is its commitment to exclusivity: the brand designs its own prints instead of sourcing existing fabrics, allowing them to deliver one-of-a-kind pieces with timeless appeal.
Their collections are as thoughtful as they are beautiful—offering a luxurious feel while ensuring children remain stylish yet incredibly comfortable.
Challenges, Achievements, and Future Goals.
The journey of Vivedkids has been nothing short of magical for Megha and Hirika, who operate as a powerful duo—Megha overseeing sales and operations from Muscat, and Hirika leading design and production from India. Despite geographic distance, the team has managed to scale their brand while maintaining a high standard of quality and creativity.
Some early challenges included finding skilled artisans and managing customization at scale, but with perseverance and a dedicated team, Vivedkids has grown steadily. Their designs are now featured in premium multi-designer stores across India, and their repeat customers offer the strongest form of validation.
With over 1,000 customers served, Megha still finds her biggest joy in messages from parents saying, “My child was so comfortable and happy in your outfit.” These notes, she says, are their real achievements.
Looking ahead, Vivedkids plans to expand into wholesale to offer its exclusive designs to a broader market. The team also dreams of growing into more lifestyle categories for kids. Whether it’s exploring new creative avenues, forming influencer collaborations, or improving customer experience, the brand’s future is filled with promise. What remains constant is their commitment to comfort, elegance, and customer happiness.
Designed Around Your Little One.
Vivedkids offers highly personalized services to meet the unique needs of each customer. Whether it’s a standard size or a made-to-measure order, the brand ensures that every outfit fits the child perfectly and feels great to wear.
Parents often turn to the Vivedkids team for guidance on selecting outfits suited for specific occasions, weather, and personal preferences. The brand also fulfills requests for coordinated sibling sets, festive gifting, and special event wear—all with the same care and detail.
From beautifully wrapped packages to seamless worldwide shipping, every interaction is designed to feel special. Above all, Vivedkids believes in “comfort-first” clothing, even in bespoke designs, because at the end of the day, their biggest reward is a smiling child and a happy parent.
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