In the midst of a life that seemed perfectly ordered, Kusum Kumari an MBA, found herself searching for that elusive “something missing” in her life. This subtle yet persistent void became the catalyst for a profound shift in her life’s trajectory. Despite the apparent success of her corporate journey, it propelled Kusum to step beyond the familiar bounds of her accomplished career. Out of this yearning arose VESHH ETHNIC, a venture thoughtfully crafted from her own passion for sarees, showcasing enchanting yards of sarees, each woven from the finest natural fibers.
Having lost her father at a very early age in life, Kusum’s trajectory from challenges to a successful corporate career, mirrors a saga of resilience. Her mother’s unwavering commitment to her education defied societal norms, propelling Kusum into higher education and a corporate career.
Today her venture embodies not just breathtaking sarees created from natural fibers, but a commitment to inspire. Her corporate exit wasn’t merely a career transition; it was a strategic move towards building a brand that serves as a testament to resilience and empowerment.
In the world of VESHH ETHNIC, sarees are more than garments; Kusum Kumari, the architect of this transformative venture, invites you to embrace a narrative where every fold signifies woman empowerment and each thread weaves a story of triumph.
A gorgeous fusion of heritage and modern fashion trends
Embark on a journey through India’s rich art heritage with VESHH ETHNIC’s extraordinary saree collection. Woven, printed, hand-painted, or embroidered, these sarees are a testament to the country’s diverse craftsmanship.
Draping yourself in VESHH ETHNIC sarees is not just about looking elegant; it’s about embodying the essence of Indian traditions. The soft touch of Mul Mul, the regal allure of Vegan Silk, and the earthy charm of Khadi connect you with the heritage of our land. As you glide through formal occasions, casual outings, and festive celebrations, these sarees become an extension of your style, leaving a lasting impression.
More than just fashion, VESHH ETHNIC offers an experience. Picture yourself in the intricate details of Ajrakh, the vibrant hues of Kalamkari, or the timeless appeal of Ikat. Not forgetting the charm of Bagru, Dabu, Jamdani, Tanchoi, and Brocade.
Wearing a VESHH ETHNIC saree isn’t just about feeling trendy and comfortable; it’s about connecting with a piece of art that has the potential to become a prized possession and a cherished family heirloom. The conscious choice of sustainable fabrics reflects not only in your fashion sense but also in your commitment to environmental well-being. With each drape, you carry not just a saree but a legacy of art, culture, and sustainability.
Avail of Flat ₹150 OFF on First Order – Use Code “FLAT150” You can also WhatsApp the team on
+91-9425836378 to place your order.
A fusion of fashion and sustainability to drive growth forward
Embarking on her journey with VESHH ETHNIC on the 13th of June 2023 at the vibrant age of 37, Kusum carries a powerful mission close to her heart. Driven by a profound desire, she envisions providing authentic, premium-quality sustainable sarees, rooted in her unwavering belief in quality and customer satisfaction. For Kusum, each saree is not just a garment; it’s a commitment to building lasting relationships with every customer.
In a remarkably short time frame, VESHH ETHNIC has already served over 200 customers worldwide, reflecting Kusum’s dedication to her mission. Her vision extends beyond the present, aspiring to nurture VESHH ETHNIC into a trusted brand—a symbol of beauty, authenticity, and an eco-friendly alternative to fast fashion.
With a passion for environmental care and a commitment to creating fashion that is not only desirable but also sustainable, Kusum’s growth mantra revolves around becoming the preferred choice for customers seeking elegant and eco-conscious sarees. Join Kusum on this exciting journey as VESHH ETHNIC unfolds an eclectic range of sustainable style, making fashion a celebration of ethics and elegance.
Click https://veshhethnic.com/ to discover how sustainability can also be a part of your fashion statement.
Instagram Link: https://www.instagram.com/veshhethnic/
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/
