In the world of children’s fashion, the options for boys have often been limited, especially when it comes to ethnic wear. While girls have a vast variety to choose from, boys’ ethnic outfits have long been underserved. Priyanka Gala recognized this gap in the market and decided to create Vern Kids, a brand dedicated to designing unique and comfortable ethnic wear for boys. Since its inception in 2018, Vern Kids has successfully filled the niche for stylish and high-quality boys’ clothing, with an emphasis on comfort and cultural relevance.
Inception of Vern Kids.
The idea of creating a birthday outfit for my son’s fifth birthday in 2018 sparked something unexpected. I wanted something stylish yet comfortable—something that truly reflected his personality. When I couldn’t find the right piece, I decided to design one myself. Backed by my husband’s family business, TELON—a trusted menswear brand since 1986—I created my very first outfit. It was simple, elegant, and made with love. To my surprise, it received heartfelt praise from family and friends, and that encouragement pushed me to take the leap. In October 2018, I officially launched Vern Kids, a brand born out of a mother’s desire to dress her child in thoughtfully designed ethnic wear.
Drawing from her personal journey as a mother and her professional background in the menswear industry, Priyanka thoughtfully designed a collection of boys’ ethnic wear that truly resonated with modern parents. Rooted in traditional Indian aesthetics yet adapted for contemporary comfort and practicality, her creations offer a perfect balance of style and ease. More than just festive outfits, her designs reflect a belief that boys deserve clothing as elegant, detailed, and thoughtfully crafted as girls’ ethnic wear. Vernkids, her exclusive boys’ ethnic wear label, is proudly housed at the flagship store of TELON in Santacruz West, Mumbai.
Customization and Unique Designs.
What truly sets Vern Kids apart is its focus on customization. Unlike most mass-produced children’s clothing, Vern Kids takes a bespoke approach to design, offering a wide variety of outfits tailored to the specific needs of each child. Whether it’s a customized kurta for a newborn or a matching outfit for a father and son duo, Priyanka ensures that each design meets the individual requirements of her customers.
Understanding the importance of fabric, Priyanka is dedicated to providing only the softest and most comfortable materials for her young clientele. She pays close attention to the detailing of each piece, from hand embroidery to the choice of fabrics like cotton and satin, ensuring that no outfit is harsh on a child’s sensitive skin. As a mother, she understands the importance of comfort, which is why every design is crafted with the utmost care to guarantee both style and ease.
The Role of Cultural Festivals and Occasions.
In India, festivals and weddings are an integral part of the culture, and children’s ethnic wear plays a significant role in these celebrations. For Vern Kids, cultural occasions such as Diwali, weddings, and birthdays are a key part of their design process. Priyanka takes into account the seasonal requirements of the fabric and designs, ensuring that the outfits are appropriate for both the weather and the occasion.
The brand’s attention to detail and customer satisfaction has fostered a loyal clientele, with many returning for their children’s milestone events. What began with a simple idea for a birthday outfit has now blossomed into a thriving business, with customers trusting Vern Kids to dress their children for multiple occasions throughout the years. The brand’s ability to design timeless and versatile outfits ensures that Vern Kids remains a trusted name in boys’ ethnic wear.
Expanding Horizons
Looking ahead, Priyanka has big plans for Vern Kids. While the brand currently focuses solely on boys’ ethnic wear, there is potential for future expansion into girls’ wear. Moreover, Priyanka aims to take Vern Kids to the international market, offering the brand’s unique designs to a wider audience. Additionally, plans to collaborate with multi-designer stores are on the horizon, which would allow the brand to reach even more customers and continue to grow.
As Vern Kids moves forward, the focus will remain on customer satisfaction, ensuring that each design is made with care, comfort, and style. With a strong foundation and a clear vision for the future, Vern Kids is set to continue making waves in the world of children’s ethnic fashion.
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