The world of home décor is witnessing a revival of traditional craftsmanship, with more people seeking pieces that are meaningful, handmade, and sustainable. Modern interiors are no longer just about aesthetics; they are about telling stories through textures, patterns, and heritage techniques. In this evolving landscape, brands that fuse artisanal skill with contemporary design are gaining prominence. One such brand making a mark is Tattavam India, which brings India’s rich embroidery heritage into modern homes with artistry, heart, and purpose.
Preserving Heritage Through Handcrafted Décor.
Tattavam India was founded by Drashtii Mehtaa Rao in 2013 as a small, passion-driven initiative and has grown into a platform celebrating India’s hand-embroidery legacy. The core mission of the brand is to revive traditional techniques while reimagining them for contemporary interiors. Each creation reflects a careful balance of heritage craftsmanship and modern aesthetics, offering décor pieces that feel timeless and soulful. Drashti’s vision is not just about design but also about keeping the art form alive for future generations.
The brand offers a curated range of handcrafted décor including hand-embroidered wallpapers, wall frames, tapestries, designer cushions, bedding, lamps, and lifestyle décor. Tattavam India also collaborates with architects, interior designers, and creative studios for bespoke installations, ensuring that every space carries a piece of heritage while remaining modern and relevant. The focus remains on authenticity, quality, and the emotional value of handmade artistry.
Challenges, Growth, and Artistic Synergy.
Building appreciation for handmade work in a fast-paced, mass-produced world has been a key challenge for Tattavam India. Drashti shares that educating clients about the time, skill, and emotion behind each handcrafted piece required consistent storytelling and patience. Over time, the brand organically attracted audiences who resonate with authenticity, creating a loyal community that values craftsmanship over convenience.
Managing diverse offerings like décor, textile installations, and customised interior solutions is made seamless through the brand’s central philosophy: heritage craftsmanship combined with modern aesthetics. This synergy allows Tattavam India to provide comprehensive design solutions while maintaining a distinct craft identity. Each vertical complements the other, reinforcing the brand’s commitment to preserving traditional embroidery in innovative ways.
Vision, Impact, and the Future of Tattavam India.
Tattavam India’s target audience includes homeowners, architects, designers, younger global audiences, and NRI families who appreciate meaningful and handmade décor. The next three to five years for the brand focus on growth with purpose, such as introducing global audiences to embroidered interiors, launching signature collections, and expanding the artisan network to create sustainable livelihoods. Drashtii envisions an experience space where people can immerse themselves in the craft journey and witness the stories behind each creation.
Beyond business success, Tattavam India aims to make a lasting impact on Indian craftsmanship. The brand hopes to inspire people to value handmade artistry, preserve traditional crafts, and place Indian embroidery on the global design map. Each creation carries heritage, dignity, and heart, transforming modern homes into spaces that celebrate culture, beauty, and human connection.
To know more visit: https://www.instagram.com/tattavam.india?igsh=MWM3MW55dmRyb3phdQ==
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