In recent years, the women’s wellness and recovery industry has been shifting toward deeper empathy, smarter design, and human centered innovation. As conversations about post surgery care, ageing, and postpartum healing grow louder, the need for dignified and functional apparel has become impossible to ignore. Across India, more women and medical professionals are now demanding solutions that not only support recovery but also protect confidence, independence, and quality of life.
It is within this evolving landscape that Sugar Shell Brands has emerged as a thoughtful force of change. What began as a personal realisation of unmet needs has grown into a purpose driven venture committed to restoring dignity, comfort, and emotional ease to women across the country.
A Founder’s Vision Rooted In Empathy And Real Challenges.
Sugar Shell Brands was founded in 2021 by Sushmita Basak, whose journey began with observing the quiet struggles women faced during recovery. Whether healing from breast cancer surgery, postpartum procedures, or age related conditions, women often found themselves without apparel that understood their bodies or their pain. Their options were uncomfortable, non functional, expensive, or simply unavailable in most parts of India.
Sushmita created Sugar Shell with a clear belief that healing should never feel isolating or inconvenient. Her approach blends inclusive design with real world insights from survivors, elderly women, new mothers, and medical experts. The goal has always been to give women products that respect their healing skin, support their mobility, and remind them that they deserve dignity at every stage of recovery.
Thoughtfully Designed Products That Support Women Through Every Phase.
At the heart of Sugar Shell is a range of adaptive, medically supportive, and aesthetically warm apparel made for women at sensitive points in life. The brand offers post surgery and mastectomy bras designed with soft fabrics, prosthesis pockets, and gentle ergonomic cuts that reduce pressure on healing tissue. Their lightweight polyfill breast prosthetics provide shape without heaviness, offering an accessible alternative to imported options. These prosthetics can also be worn by members of the LGBTQ community who seek comfort, affirmation, and body congruence.
Sugar Shell is also expanding its offerings with adaptive innerwear for elderly women who experience mobility challenges and skin sensitivities. Soft, breathable fabrics and easy closures help restore independence and comfort in everyday routines. Another growing category is maternity and postpartum essentials created for new mothers who need tenderness, flexibility, and support during recovery and breastfeeding. Across all categories, the brand’s focus remains the same: ease, dignity, and thoughtful practicality.
Building Awareness And Impact Across India’s Women’s Health Landscape.
A powerful part of Sugar Shell’s work lies in education and access. Many women in India do not know that adaptive innerwear and prosthetics exist or that they can ease recovery. Sugar Shell collaborates with hospitals, oncologists, physiotherapists, NGOs, and women’s health organisations to spread awareness and normalise conversations about surgery, ageing, and postpartum comfort. Their digital platforms share survivor stories, medical insights, and guidance that help women make informed decisions about their healing.
Sugar Shell’s credibility is strengthened by its incubation at NSRCEL IIM Bangalore, NDBI NID, and IIMV FIELD, along with support from HDFC and Pinterest. It is also guided by a strong academic foundation. The founder brings expertise as an MFTech graduate from NIFT, an MBA in Finance, and a Biomedical Engineer from MU. Multiple recognitions, including the Her Circle Bizruptor of the Year 2025 award, reflect the brand’s commitment to innovation and social impact. By working with both individual customers and institutional partners, Sugar Shell continues to reach more women and LGBTQ individuals who need supportive and affordable solutions.
To Know more visit: www.sugarshell.in
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