Jewelry has always been more than just adornment; it’s a reflection of individual style, personality, and sometimes even a story. In the realm of jewelry, where each piece carries its own narrative, Keiyura Jewelry emerges as a beacon of versatility and craftsmanship. Founded by Ms. Shivam Gupta, this brand has woven a tale of resilience, creativity, and unwavering dedication since its launch in August 2020.
Crafting Brilliance: The Gems Within Keiyura’s Collections
At the heart of Keiyura’s charm lies its six distinctive collections, each a testament to the brand’s commitment to offering something for everyone. From the ethereal allure of the Tiyasa Collection’s 92.5 silver jewelry to the rustic elegance of the Nafisa Collection’s Afghani tribal collectibles, Keiyura Jewelry caters to diverse tastes and occasions. The Kashida Collection’s handmade embroidery jewelry and the Kaanchi Collection’s handcrafted glass pieces add a touch of artistry, while the Inara Collection’s gold brass jewelry and the Jashn Collection’s kundan and oxidized treasures evoke timeless sophistication.
Sparkling Solutions: Addressing Customer Pain Points
Keiyura Jewelry not only dazzles with its exquisite designs but also ensures a seamless shopping experience for its customers. With convenient cash on delivery options, complimentary shipping for prepaid orders, and hassle-free return and exchange policies, the brand prioritizes customer satisfaction. Moreover, by providing direct access via WhatsApp and responsive customer support, Keiyura Jewelry fosters trust and loyalty among its clientele.
Despite facing initial hurdles as a solo founder, Ms. Shivam Gupta’s indomitable spirit propelled Keiyura Jewelry forward. Juggling the demands of entrepreneurship with the responsibilities of motherhood and navigating the challenges posed by the COVID-19 pandemic, she emerged as a formidable force in the competitive e-commerce landscape.
With an initial investment of 20K and a vision to redefine jewelry aesthetics, Ms. Gupta embarked on her entrepreneurial journey at the age of 30. Drawing inspiration from her upbringing in a family deeply rooted in the jewelry trade and her education at NIFT, Delhi, she envisioned Keiyura as a brand that seamlessly blends vintage charm with contemporary flair.
Radiant Reflections: Fulfilling a Vision
Keiyura Jewelry’s mission transcends mere ornamentation; it aspires to empower women by offering them a diverse range of jewelry that resonates with their unique sensibilities. By bridging the gap between tradition and modernity, the brand celebrates the craftsmanship of artisans while catering to the evolving tastes of its clientele.
With a growing roster of satisfied customers, including renowned celebrities like Malaika Arora, Lara Dutta, Esha Deol, and Nusrat Barucha, Keiyura Jewelry continues to shine bright. Having served over 3000 patrons and witnessing a 25% surge in sales, particularly for its Nafisa and Kashida Collections, the brand’s journey is a testament to the enduring allure of timeless elegance and innovation in the realm of jewelry.
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