Oma Studio, founded by Rhythm and her mother, Meenakshi, in 2020, is a distinctive flower shop specializing in crochet flower arrangements. The brand aims to recreate the beauty of traditional flower shops but with a unique twist—these flowers last forever. With a mission to change the perception of crochet, Oma Studio combines timeless craftsmanship with modern gifting trends. What began as a lockdown hobby has flourished into a successful venture that serves customers across India.
Forever Flowers
At Oma Studio, the emphasis is on creating beautiful bouquets and arrangements, all meticulously handcrafted using crochet. The brand’s unique selling proposition (USP) is offering flowers that last indefinitely, unlike traditional bouquets that wilt within days.
Whether for weddings, birthdays, or other special occasions, Oma Studio provides a variety of floral arrangements that capture the elegance of real flowers while boasting the durability of crochet. The lasting nature of their products makes them a meaningful and standout gift option.
Beyond their longevity, the flowers are crafted with love and attention to detail, reflecting the spirit of traditional floral designs. These pieces not only serve as gifts but also as lasting keepsakes that can be cherished for years. Oma Studio is dedicated to becoming a “forever flower shop,” offering crochet bouquets that blend old-world artistry with modern flair.
Overcoming Challenges in the World of Crochet
As a brand focused on crochet, Oma Studio has faced challenges in gaining respect for this craft. Historically, crochet has often been seen as a hobby pursued by grandmothers and housewives in their spare time.
However, Oma Studio aims to redefine this narrative by demonstrating that crochet is more than just a pastime; it is a respected and profitable art form. The brand is working hard to dispel stereotypes and showcase the value of handmade, sustainable products in an era dominated by fast fashion and temporary goods.
The technical aspects of running a startup also pose challenges. Nevertheless, Rhythm and Meenakshi have learned to navigate these operational hurdles, driven by their passion for crochet and design. The duo continues to push boundaries, making crochet more mainstream and respected as a legitimate art form, particularly in the realm of floral arrangements.
Exponential Growth and Future Ambitions
In its short history, Oma Studio has already experienced significant growth in its customer base. Despite being a niche market, crochet flowers are steadily gaining popularity, especially for special occasions. Notably, the brand’s creations were featured prominently at the Ambani wedding, marking crochet’s rise in mainstream recognition. Customers now frequently order for every major life event, appreciating the enduring quality of the flowers.
Looking ahead, Oma Studio has ambitious plans for expansion. Their goal is to establish crochet flower shops across India, transforming their small startup into a franchise model that offers timeless crochet blooms nationwide. With a strong vision and a commitment to market growth, Rhythm and Meenakshi envision Oma Studio becoming a household name in the future.
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