In today’s world, where mass-produced items fill the market, handmade art stands out for its personal touch and uniqueness. Handmade art, especially when personalized, creates a special bond between the creator and the recipient, making each piece a cherished keepsake moms_carvings_and_craftings a startup founded by Supraja K, embodies this idea. Stemming from personal tragedy and triumph, this brand not only produces beautiful handmade art but also showcases a story of resilience and passion.
Inception of the Brand
Supraja K launched moms_carvings_and_craftings in January 2021 during the height of the COVID-19 pandemic. This unique art form of pencil carving, where names or designs are meticulously carved onto the tip of a pencil. caught the attention of many, marking the humble beginnings of a multifaceted creative venture. The inspiration behind this endeavor is deeply personal. After losing her mother in 2018, Supraja faced a period of mental and physical hardship. The isolation period during her COVID-19 diagnosis became a transformative time for her.
What started as a way to pass the time soon turned into a passion. Supraja’s relentless practice led her to master this art form, and she eventually branched out into other crafts such as dot art, hand embroidery, and resin art. However, launching a brand during the lockdown came with significant challenges. Access to materials was restricted, and reaching potential customers was difficult. Despite these obstacles, Supraja’s dedication to her craft and her innovative approach helped her overcome these initial hurdles.
Empowering Women Through Art
moms_carvings_and_craftings has a clear mission and vision focused on promoting women’s empowerment in entrepreneurship. Supraja aims to grow her business within the arts, leveraging her passion and skills to inspire and support other women in pursuing their entrepreneurial dreams. Her dedication to the arts is unwavering, as she has fully committed herself to this field, despite graduating in a different discipline.
The startup has gained a significant customer base, fulfilling over 3000+ orders across India. This substantial growth reflects the quality and uniqueness of the handmade products offered. Supraja’s strategy of using social media to showcase her work and connect with customers has been crucial in achieving this success. The increase in orders and followers is a clear indication of the brand’s rising popularity and the trust it has gained among its customers.
A Bright Path Ahead
In the upcoming years, Supraja aims to expand moms_carvings_and_craftings by doubling her order count. She is committed to creating personalized handmade art and envisions a bright future for her business. The brand’s logo, featuring a lady holding a gift in the form of a pencil, represents her initial art form and serves as a tribute to her late mother, reflecting the essence of her brand.
moms_carvings_and_craftings is more than just a business; it embodies a heartfelt journey of creativity, resilience, and empowerment. Supraja K’s story is an inspiring testament to how personal passion and dedication can conquer adversity and give rise to something truly beautiful and meaningful. As the brand expands, it remains grounded in the love and memory of Supraja’s mother, with each piece of art serving as a tribute to her legacy.
To know more visit- https://www.instagram.com/moms_carvings_and_craftings
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