Creating a fashion label is no mean feat and when you are a first-generation entrepreneur like Harshitha Varma it is all the more credible and noteworthy.
Having been steered to study finance by her family, despite her dream of becoming an architect, even after earning her degree Harshitha’s passion for art and design burned brightly. With no formal training in fashion and only 1500 rupees, Harshitha began transforming her mother’s sarees into dresses, marking the start of her brand. At 22, she launched her fashion label Harshitha Varma, but soon had to pause her dreams for further studies in the UK and a job in Mumbai.
Returning to Hyderabad just before COVID-19, Harshitha reignited her passion for fashion. Starting from scratch, she outsourced production and rented a small space with one employee. She taught herself design and embroidery through YouTube to communicate effectively with her team.
Just as she was about to launch her collection, the pandemic struck, draining her savings. Despite this, she supported her employees with her corporate salary, keeping the business afloat for two years. After the pandemic, she launched her second fashion label JUNE, which soon gained significant traction as more people had turned to online shopping. The brand quickly became a beloved name across India, winning over more than 3,000 satisfied customers. Riding the challenges, JUNE earned rapid recognition in Hyderabad, Andhra Pradesh, and other parts of South India for its handcrafted, in-house production. The label is now eagerly looking to connect with customers in North India as well. With a growing customer base in the USA, founder Harshitha is excited about expanding further into the international market.
Step into exquisite feminine elegance: JUNE’s Handcrafted Collection Redefines Style
JUNE is committed to offering distinctive contemporary wear. These ethically-made pieces crafted from high quality Cotton Fabrics, Khadi, Linen and Chanderi, honor the principles of slow fashion and artisanal craftsmanship. It serves as a reflection of Harshitha’s dedication to empowering artisans and crafting exquisite garments that serve as cultural bridges.
Discover an array of beautifully curated pieces from JUNE, each a testament to meaningful collaborations with local weavers from Telangana and Andhra Pradesh. These partnerships culminate in contemporary styles that seamlessly blend comfort with sophistication.
Explore the Neela block printed tiered dress, crafted from breathable cotton fabric adorned with a soothing floral block print. Or indulge in the Anaya tiered dress, a masterpiece of handmade floral embroidery. Elevate your wardrobe with the hand-embroidered mustard jacket dress, paired elegantly with a pleated fit and flare dress in mustard.
For the fashion-forward, the collection offers a hand-printed, animal print layered shirt dress and a Chanderi block printed lotus dress, exuding timeless charm. Embrace the allure of the emerald green, cut-out back dress, intricately hand-embroidered with colorful floral buttis.
From the classic khadi paneled dress to the effortlessly chic kaftan shirt dress crafted with pure linen, JUNE presents a diverse range to suit every taste. Adorn yourself in the Rosette A-line dress, featuring an adjustable drawstring, voluminous sleeves, and hand-embroidered roses using Crochet Yarn and glass beads.
Complete your ensemble with the Tiara pleated layered dress, boasting floral prints, pleats, frills, and layers for a touch of whimsical charm. And for a splash of sunshine, don the yellow georgette handprinted dress, elegantly draped with a gracefully draped bodice.
Experience elegance, refinement, and style with JUNE’s captivating collection, designed to elevate your wardrobe effortlessly.
Going global the sustainable way…
Harshitha Varma, the creative force behind JUNE, dreams of making her brand a leader in sustainable and artisanal fashion. While both her labels aren’t fully sustainable just yet, they are making significant strides towards that goal. Harshitha is passionate about helping people understand the effort and skill involved in crafting handmade garments.
Now, Harshitha is excited to take JUNE to the global market. The next big step for the brand is to build a strong international presence, sharing its commitment to sustainability and craftsmanship with a worldwide audience. Through engaging marketing strategies and a focus on storytelling, JUNE aims to capture the hearts of fashion lovers everywhere, making sustainability a stylish and accessible choice for all.
Follow https://www.instagram.com/june_hv?igsh=MTRyeWZ1d2NhbDduNw%3D%3D to begin your beautiful slow fashion journey.
To know more visit Website: www.shopjune.in
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