Wholesome indulgence and visual delight—desserts have evolved beyond mere taste to become aesthetic experiences. With increasing dietary preferences and health-conscious choices, the demand for eggless, gelatin-free, and fondant-free desserts is on the rise. Meeting this demand with creativity and consistency is Indulge, a Mumbai-based dessert brand known for its high-quality, customized sweet treats made without eggs or gelatin.
How Indulge Was Baked Into Reality.
Indulge was launched in 2018 by Dhruvi Desai, a self-taught baker with a background in international business. After completing her master’s in the UK and working in the PR industry, Dhruvirealized her real passion lay in baking—a hobby she had cherished for years. Her transition into the dessert world began with conducting workshops, followed by an internship under pastry chef Pooja Masurkar. Without formal pastry school training, she started her brand from home at age 25 with a modest investment of ₹50,000.
Despite facing challenges in logistics, limited reach due to the early social media landscape, and working from a home setup, Dhruvi grew Indulge with patience and skill. Word of mouth played a crucial role in establishing her credibility. Over the years, Indulge has evolved from a passion project to a trusted dessert name in Mumbai, largely due to Dhruvi’s commitment to quality and her hands-on approach to customization.
The Dessert Menu: Eggless, Gelatin-Free, and Custom-Made Treats.
Indulge specializes in a wide variety of eggless and gelatin-free desserts, including cakes, nut cakes, brownies, cheesecakes, cookies, and bite-sized treats. The brand is expanding its offerings with breads and croissants—ideal for customers looking for freshly baked items without long pre-orders. All desserts are made with the intent to serve a wholesome experience, both in taste and appearance.
A key USP of Indulge is its fondant-free, customized cakes for weddings, birthdays, and anniversaries. Rather than repeating designs, each cake is made to client specifications using unique flavor combinations ranging from chocolate and caramel to fruity and nutty profiles. The emphasis is always on creating desserts that look beautiful and taste even better, offering a full sensory experience.
What’s Next for Indulge.
In the last few years, Indulge has experienced steady growth in both customer base and product offerings. What started with cakes is now expanding to breads and savory croissants. From serving only her local area, Dhruvi now delivers across South and Central Mumbai, with over 5,000+ orders fulfilled since inception. The brand has tripled its customer reach largely through loyal repeat clients and consistent word-of-mouth referrals.
Looking ahead, Dhruvi plans to move Indulge from a home-based kitchen to a commercial space with a dedicated team of 5 to 10 members. Within five years, she hopes to open a dessert café that offers not just her signature cakes but also fresh coffee, croissants, and other quick bites. With continued focus on quality and a customer-first approach, Indulge is set to sweeten many more moments in the years to come.
To know more visit- https://www.instagram.com/indulge_thedessertco
And order on 7977523899.
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