In the realm of home decor and lifestyle products, there’s a special allure in items that are handmade. These pieces not only enhance the aesthetic appeal of living spaces but also carry a piece of the artisan’s spirit. HomelyMess, established by Priyanka Das in April 2020, encapsulates this essence by presenting carefully crafted decor and fashion accessories known for their uniqueness and personal touch.
Priyanka Das and the Birth of HomelyMess
Priyanka Das, the creative force behind HomelyMess, has always been passionate about DIY crafts. She was more intrigued by her craft classes than any other subjects from a young age. This passion for crafting by hand carried into her adulthood and was rekindled after her marriage, with her husband’s encouragement. He encouraged her to further explore her art and dedicate time to nurturing her creative talents. Her journey into entrepreneurship began with a simple DIY dreamcatcher kit. The beauty of the dream catcher she crafted sparked interest among her friends, leading her to create more. This hobby soon transformed into a full-fledged business.
HomelyMess initially focused on dreamcatchers but gradually expanded its product range to include wind chimes, cushion covers, coasters, and fashion accessories. The brand’s unique selling proposition lies in its handmade wind chimes, crafted from shells that produce a melodious and soothing sound. The dedication to handcrafting each product ensures that every piece from HomelyMess is unique and personal.
Challenges and Growth
Running a startup presents its fair share of challenges, and Priyanka has encountered quite a few. One of her main struggles has been managing everything on her own, especially while juggling a full-time job and her entrepreneurial pursuits. Finding reliable vendors who offer quality raw materials at reasonable wholesale rates has also proven to be a significant obstacle.
Despite these challenges, HomelyMess has experienced consistent growth in both orders and customer base, particularly in prepaid orders. This growth can be attributed to the brand’s unwavering dedication to quality and the distinctive, handmade nature of its products, which appeal to customers seeking personalized gifting solutions. Priyanka’s emphasis on customer satisfaction and word-of-mouth referrals has played a pivotal role in the brand’s success.
A Vision For Expansion.
In the coming years, HomelyMess has ambitious plans. Priyanka aims to significantly scale up operations, with a target of reaching 200+ orders a day and achieving a revenue milestone of 1 crore. The brand’s mission is to continue expanding its range of lifestyle products, focusing on handmade items that can serve as unique and thoughtful gifts.
Furthermore, HomelyMess is committed to supporting artisans and NGOs by providing employment opportunities while also growing the brand. The goal is to create a sustainable business that benefits both the creators and the customers. Priyanka envisions HomelyMess as a go-to brand for home decor and lifestyle products, known for its quality and the personal touch of handcrafted items.
HomelyMess has carved out a niche in the home decor and lifestyle market with its unique, handmade products. As Priyanka Das continues to blend her passion for DIY crafts with entrepreneurial spirit, the future looks bright for this innovative startup. With a clear vision and dedication to quality, HomelyMess is poised to become a beloved name in homes across India and beyond.
To know more visit- https://www.instagram.com/homelymess | .
Website: www.homelymess.com
Youtube : https://www.youtube.com/homelymess
Facebook: https://www.facebook.com/HomelyMess/
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