In the world of gifting and décor, personalization has become a significant trend—people no longer want generic presents, but instead, desire something that holds deep personal value. Among the many innovative ideas, resin art has emerged as a captivating way to preserve cherished memories in a tangible form. From wedding garlands and baby keepsakes to floral mementos and invitations, these handcrafted resin frames serve as timeless reminders of meaningful moments. Craft with Mounika, a startup dedicated to custom resin preservation, has quickly grown to become a trusted name in this niche, offering customers a truly involved and personalized experience from start to finish.
How It All Began
Craft with Mounika was launched in 2023 by Mounika, with co-founder Shiva supporting the venture. What began as a heartfelt gesture—a handmade resin gift for a family member’s wedding—quickly gained traction through word-of-mouth and social media visibility. Without a large initial investment, the brand found its footing through organic growth and authentic storytelling. The viral attention from her first few creations led to a steady stream of orders, eventually turning a small corner-room hobby into a thriving small business.
Mounika’s love for crafting, coupled with her desire to give gifts that were both meaningful and handmade, laid the foundation for the brand. During her early days, resin art wasn’t widely recognized in her circle, making her creations stand out even more. Today, Craft with Mounika has served over 400 customers and fulfilled more than 300 Varmala preservation orders within just five to six months, showcasing the demand and emotional value her work carries.
A Unique Customer-Centric Experience
Craft with Mounika specializes in preserving important memories through customized resin frames. These include wedding Varmalas, baby keepsakes (such as umbilical cord and baby hair), event invitations, and all types of floral preservation. What truly sets the brand apart is its highly collaborative approach—every client is actively involved in the creative process. Instead of using computer-generated previews, Mounika shares real-time progress updates with clients, taking approvals at each stage of the resin layering process.
This hands-on, transparent approach ensures that customers feel seen and heard. It isn’t just about delivering a product—it’s about crafting together. This deep level of engagement helps build trust and satisfaction, making the final product feel truly personal. The brand’s name, Craft with Mounika, reflects this very sentiment: it’s not just resin work by Mounika—it’s something she crafts with each customer.
Vision for Growth and Expanding Creative Boundaries
After a temporary pause due to personal commitments, Mounika relaunched the business in 2025 with renewed energy. Since then, the startup has seen a surge in customer interest, going from just a couple of clients a week to consistently closing four to five orders daily. With a 95% client conversion rate, Craft with Mounika is becoming a go-to for memory preservation in resin across India.
Looking ahead, Mounika aims to expand beyond individual orders and establish her resin pieces in retail spaces—like boutique shops, gift counters, or custom décor showrooms. Her vision is to make resin memory frames more accessible and appreciated not just as keepsakes, but also as elegant, personalized display pieces. With a strong focus on quality, customization, and client satisfaction, Craft with Mounika is well-positioned for sustainable growth in the years to come.
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Website: https://www.craftwithmounika.com/
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