In today’s era, with sustainability and environmental awareness becoming increasingly important, brands focused on eco-friendly solutions are gaining momentum. Coco Custo, a leading brand in green cleaning products, is making significant strides in this area. Founded by Shaan Lalwani, Coco Custo offers a range of effective, environmentally friendly cleaning solutions that challenge traditional products and mindsets.
The Inspiration Behind Coco Custo
Shaan, a mechanical engineer with a decade of experience in construction project management, discovered her passion for environmental conservation during a diving excursion in Mauritius. It was during this trip that she became aware of the harmful effects of resort cleaning chemicals were having on the delicate coral reefs.
This experience prompted Shaan to extensively research the environmental dangers associated with commercial cleaning products. As a result, she was inspired to establish Coco Custo, a brand dedicated to developing non-toxic, biodegradable cleaning solutions as a means to mitigate these hazards.
Overcoming Challenges to Create a Sustainable Brand
The journey to establish Coco Custo was filled with challenges. Developing an effective, eco-friendly product took over 18 months of rigorous research and testing. Shaan followed international standards for detergent efficacy and utilized multiple databases to ensure that every ingredient was environmentally friendly and safe for human, animal, and aquatic life. She tested and developed the product entirely in her kitchen.
Another hurdle was sourcing plastic-free, durable packaging that aligned with the circular economy. Furthermore, changing consumer perceptions about the efficacy of natural cleaning products required persistent efforts. Despite these obstacles, Coco Custo has successfully positioned itself as a trustworthy, sustainable brand.
Expanding Horizons and Product Lines
Coco Custo is more than just a brand that offers laundry detergents, chlorine-free bleach, and versatile home cleaning powder. Shaan aims to make Coco Custo a well-known name in every household. Plans are underway to introduce new products for various home cleaning needs and to expand into international markets. With interest from countries outside India, Coco Custo is poised to broaden its reach while continuing to serve customers across India.
The brand’s dedication to sustainability and product effectiveness, combined with its innovative approach, promises a bright future. Coco Custo stands out in the eco-friendly cleaning product market for its unwavering dedication to environmental sustainability and product effectiveness. The brand’s journey from inspiration to recognition reflects the passion and determination of its founder, Shaan Lalwani. As Coco Custo continues to grow and innovate, it remains committed to creating a cleaner, greener world one product at a time.
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