In a world where our living spaces have become reflections of who we are, home décor has evolved from being a luxury to a deeply personal form of self-expression. The soft furnishing industry, in particular, has seen remarkable growth as homeowners seek comfort, craftsmanship, and customization in every corner of their space. With rising demand for designer and tailor-made linens, a new wave of brands is redefining how we experience the warmth and beauty of our homes. Among these creative pioneers stands Toft Homes, a brand born out of passion, friendship, and the joy of making homes feel truly one of a kind.
The Story Behind Toft Homes.
Founded in 2020 by Maria and her long-time friend Sajima, Toft Homes began as a heartfelt passion project that turned into a full-fledged design brand. What started with two friends stitching custom linens for their own homes soon captured the attention of family and friends who admired their unique detailing and artistry. Their creations, often adorned with lace and delicate embellishments, reflected a personal touch that store-bought products rarely offered. Encouraged by growing interest, Maria and Sajima decided to share their handcrafted designs with a larger audience, transforming a hobby into a homegrown business.
Launching during the COVID-19 pandemic came with its challenges. Sourcing quality fabrics and materials was difficult, and operations were limited. Yet, the lockdowns also gave people time to reimagine their living spaces. As more households sought comfort and beauty indoors, Toft Homes found its niche. What began with an investment of just ₹50,000 soon blossomed into a brand loved by thousands across India and abroad.
Designer Craftsmanship and Customization at Its Heart.
At the core of Toft Homes lies a commitment to creating designer-quality soft furnishings that bring elegance and warmth into everyday living. Their product range includes curtains, bed sheets, cushion covers, table covers, and hand towels, all made with fine detailing and a bespoke approach. Unlike mass-produced décor, each piece is thoughtfully crafted to match the customer’s vision, measurements, and style preferences.
Customization is Toft Homes’ true hallmark. From intricate lacework to selecting the perfect fabric and color palette, every product feels deeply personal. The brand’s philosophy is simple yet powerful—helping people deck up their homes with unique, timeless designs that are both functional and beautiful. Each creation, whether a delicate curtain or a lavish bed set, speaks of craftsmanship and care.
Growth, Community, and the Vision Ahead.
In just a few years, Toft Homes has served nearly 5,000 customers, thanks largely to word-of-mouth appreciation and loyal returning clients. Without relying heavily on traditional advertising, the brand grew organically through genuine customer connections and a focus on quality. Their clientele often includes those who value home aesthetics and prefer products that reflect individuality rather than uniformity.
Looking ahead, Toft Homes aims to expand its offerings into more durable home projects, taking on complete home furnishing assignments that allow them to curate entire spaces. With outlets in Kochi and Bangalore, and international shipping already in place, Maria envisions growing sustainably while maintaining the brand’s designer essence. She also hopes to introduce eco-conscious practices under the same label, giving back to the planet and promoting thoughtful consumption.
At its heart, Toft Homes is more than a soft furnishing brand. It is a story of friendship, creativity, and the belief that even small beginnings can transform into something beautiful when driven by passion and purpose.
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