Bangles have been an integral part of traditional and modern fashion, symbolizing grace and culture while adding a unique charm to any outfit. Among the countless brands in the market, Aadhira stands out for its exquisite handmade and customized designs. Founded by architect-turned-entrepreneur Ar. Preetha Chinnusamy in 2021, the brand has gained recognition for its premium Can you change it to handmade silk bangles, glass bangles and gold lookalike jewellery that cater to clients worldwide.
The Inception of Aadhira.
Aadhira was born out of Preetha’s passion for design and creativity. At the age of 23, she envisioned a venture that would allow her to blend her artistic skills with the cultural essence of handcrafted jewellery. The journey began with a modest investment of ₹5000 during the COVID-19 pandemic, presenting initial challenges in sourcing raw materials. However, Preetha’s determination and innovative designs quickly garnered attention, laying the foundation for a thriving startup.
Inspired by her wedding experience and a desire to achieve financial independence, Preetha tapped into the limitless potential of bangle customization. What started as a personal ambition has grown into a collaborative effort, with a team of eight to nine women crafting each piece with meticulous care. With her husband’s support, Aadhira has not only become a family endeavor but also a platform for empowering women artisans.
Aadhira’s Unmatched Craftsmanship and Global Reach.
Aadhira takes pride in offering bespoke, handmade bangles and premium jewellery that resonate with clients’ unique tastes. The brand’s USP lies in its ability to customize every design based on the client’s preferences and the specific occasions they plan to attend. Every piece reflects a blend of traditional artistry and modern aesthetics, appealing to customers across India and around the globe.
Since its inception, Aadhira has served over 5000 clients, achieving remarkable growth and generating a turnover of lakhs per month. This success stems from its unwavering commitment to quality and customization, positioning it as a trusted name in the handmade jewellery space.
Expanding Horizons.
Looking ahead, Aadhira aims to collaborate with multi-branded stores to create exclusive spaces for its products. The brand envisions establishing a stronger foothold in India while expanding its reach to new markets worldwide.
We are also excited to announce that Aadhira will soon be opening its first store in Erode, Tamil Nadu, marking a significant milestone in our journey.
With a mission to empower women artisans and a vision to preserve the beauty of handcrafted jewellery, Aadhira continues to inspire and captivate its clientele.
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