In a world where digital narratives shape perceptions and consumer trust defines success, the ability to craft authentic brand experiences through impactful websites, engaging videos, and meaningful trainings has become invaluable. This is where Anupriya Agarwal, founder of Maxworth Impact, has carved her niche. Over the years, she has transformed her boutique consultancy into a trusted communications partner with a national footprint, delivering strategies that balance creativity with credibility for startups, institutions, and established businesses alike.
As she celebrates her birthday this August, it is also a celebration of her journey: a story of resilience, creativity, and purpose-driven leadership that continues to inspire those around her.
Back in 2018, Maxworth Impact began as a small yet ambitious consultancy in Lucknow with a simple mission: to handhold startups and entrepreneurs navigating the dynamic digital landscape. With a focus on authenticity and strategy, Anupriya built the company on the belief that meaningful communication can empower businesses of every size.
What started locally soon expanded across towns such as Ratlam and Nagda in Madhya Pradesh, growing into a firm that balances creativity with execution. This early vision laid the foundation for a journey that has redefined how brands connect with their audiences.
Since 2022, Maxworth Impact has grown into a full-fledged communications partner with a presence in major cities including Hyderabad, Chennai, and Bengaluru. The firm’s projects now span diverse industries such as education, healthcare, infrastructure, real estate, consumer brands, and railways, making it a truly multidisciplinary player. Among its most noteworthy milestones is a communications project for Western Railways under Mission Raftaar, a testament to its ability to deliver at scale and handle complex mandates with precision. This evolution from local roots to national recognition is a reflection of Anupriya’s foresight and commitment to impact.
Behind Maxworth Impact’s achievements lies a culture of collaboration and trust. Partnerships with firms such as Seriff Studio and Webgrade Technologies have strengthened its execution backbone, while the dedicated efforts of team members Vandani, Ravi, and Grusha have been instrumental in driving innovation and excellence.
Together, they have expanded the company’s services beyond digital campaigns into commercial shoots, PR initiatives, and multimedia content, making Maxworth Impact a one-stop partner for businesses seeking holistic branding solutions. This people-first approach continues to set the firm apart in a competitive landscape.
Anupriya’s leadership has also earned her widespread recognition. She was awarded the prestigious FICCI FLO “Outstanding Woman in Startup” Award, featured in Pavan Badlani’s bestseller 30 Ways to Get Inspired, and profiled across leading platforms such as HerStartupStory and The Business Press. Beyond accolades, she has made a lasting impact as a mentor and speaker, guiding young entrepreneurs through platforms such as IIT Bombay, Vruksh Ecosystem, and FICCI FLO. Her contributions underscore her belief that true success lies not just in building a business but in empowering others to thrive.
As Anupriya celebrates her birthday this August, it marks more than just another year; it symbolizes resilience, purpose, and forward momentum. Known for her optimism even in challenging times, she reflects, “August is my month of reflection. Every year, I remind myself that growth is not just in numbers, but in the courage to keep moving forward.”
That growth is also visible in the journey she has built: over 100 clients across 10+ industries and sectors, projects delivered across multiple locations, and an expanding focus on the future of talent. Today, her work extends beyond brands and businesses into academic spaces, where she collaborates with colleges to train and employ students as interns, giving them hands-on exposure to startups and digital marketing aligned with their domains and expertise.
Reflecting this vision, the new logo for Maxworth Impact embodies the essence of the company’s mission. Rooted in the parent company’s name, “Maxworth,” and symbolizing a bullseye, the logo represents the relentless focus on creating meaningful impact wherever the company operates. It is a visual affirmation of the commitment to making a lasting difference in every endeavor and every place they touch.
Her journey with Maxworth Impact is proof that passion and persistence can build more than a company; they can build a movement. Today, we celebrate not only her achievements but also the inspiring vision that continues to shape the future of brand communication in India and beyond.
To read more Startup Stories on Her Startup Story, visit — https://herstartupstory.in/