In today’s world, modern kitchen appliances have become dominant, overshadowing the charm and health benefits of traditional cookware. However, as awareness about the harmful effects of synthetic materials and chemical coatings grows, there is an increasing demand for cookware made from natural materials. Earth Bound, a brand founded by Shweta Nargundkar, meets this need by offering authentic, hand-seasoned cookware that promotes healthier cooking and sustainability.
A Mother’s Journey to Healthy Cooking
Earth Bound was launched on October 16, 2016, by Shweta Nargundkar. She started the brand at the age of 27, investing just ₹15,000. The idea for the startup emerged when Shweta became a mother and realized the dangers posed by nonstick and aluminum cookware. Concerned about chemicals leaching into food, she switched to traditional cookware made from iron, cast iron, brass, bronze, clay, and soapstone. As friends and family saw the benefits of these materials, they began requesting Shweta to source similar products for them.
Recognizing the potential, she decided to establish Earth Bound, becoming one of the first brands in Hyderabad to offer such cookware. What sets Earth Bound apart from competitors is the purity of its products. Unlike factory-seasoned cookware, all Earth Bound items are hand-seasoned with vegetable oils in small batches. This process not only ensures that the cookware is free from chemical coatings but also adds a personal touch to each piece, making them safer and healthier to use.
Overcoming Challenges
Shweta, like many other entrepreneurs, encountered numerous obstacles on her entrepreneurial journey. Juggling the responsibilities of motherhood while managing a business was particularly challenging, especially with a young son. In the beginning, the brand flourished through local exhibitions, allowing customers to personally experience the products. However, the advent of digital marketing posed a hurdle as transitioning to platforms like Instagram proved to be a daunting task. Shweta struggled to effectively communicate the distinctiveness of Earth Bound’s products through social media channels.
Nevertheless, the brand achieved significant growth, reaching a customer base of over 1,000 worldwide, owing to its presence on various eCommerece platforms. Another obstacle for Shweta was ensuring that her customers comprehended the value of traditional cookware over mass-produced, chemically coated alternatives. She stressed the meticulous hand-seasoning process employed by Earth Bound to set its products apart in the market. This approach guarantees that customers receive top-quality, chemical-free cookware that elevates their cooking experience.
Earth Bound’s Vision for the Future
In the coming five years, Shweta has a vision for Earth Bound to emerge as a prominent player in the realm of traditional cookware, renowned for its unwavering commitment to excellence and eco-friendliness. She aims to enlighten consumers about the significance of using natural cookware and to extend the brand’s influence globally.
As Earth Bound continues its expansion, Shweta remains steadfast in her mission to empower women in her community by offering them employment opportunities. With its emphasis on artisanal, chemical-free merchandise and its dedication to sustainability, Earth Bound is on track to establish itself as a widely recognized name in the traditional cookware industry.
To know more visit- https://earthboundtraditionalcookware.in/
Website: https://earthboundtraditionalcookware.in/
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